What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile….
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to…
A visual guide to content marketing tactics which will become more popular this year This year is going to bring changes to not only how content is consumed but also how it is published. Here are a few Content Marketing Trends which are going to usher in an exciting year for content marketing. Social media…
Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a ‘one size fits all’ online brochure. Now your web presence needs to play a fundamental role not just in reaching prospects, but also leading them through a personalised customer journey toward conversion to…
Inspiration lies everywhere: in a conversation, a walk through a foreign city, or, in other people’s works. To fuel your ideas, we celebrate the beginning of each month with what we found to be the best source for daily inspiration: desktop wallpapers that are a bit more distinctive than the usual crowd. This creativity mission…
Email is a powerful marketing tool, but like any other channel, trust is key The stats are in from research conducted last year by the DMA, and they help to paint a picture of what works and what doesn’t when it comes to email marketing. People are increasingly frustrated by the number of emails they…
Email marketing in action. A case study in using something more advanced than MailChimp I’ve been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM’s digital qualifications I can see that I am not alone. The majority of my students seem to have experience of the platform…
Preload is a new web standard aimed at improving performance and providing more granular loading control to web developers. It gives developers the ability to define custom loading logic without suffering the performance penalty that script-based resource loaders incur. A few weeks ago, I shipped preload support in Chrome Canary, and barring unexpected bugs it…
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a company wishes to compare the performance of two email templates, compare the performance of multiple…
It’s interesting to see how user experience design advances now that we managed to understand what it means. I think artificial intelligence will become a huge part of user experience over time and that we will spend more time on developing clever integrations to third parties than developing our own “dumb” interfaces. That’s why I…
