Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect you to be there to answer their needs and provide them with an outstanding experience. Consumers are reading emails on tablets, purchasing on desktop and using mobile while they shop in stores. Meeting the…
The perceptual process enables us to perceive the world through our senses of sight, smell, sound, taste and touch. In particular, our visual system processes vast amounts of information in its environment. Rather than perceiving elements separately, our brain organizes patterns, objects and shapes into whole forms that we can understand. The gestalt grouping principles…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facing Facebook, Google and Amazon, brands pool their dataMay 2, 2016 by Barry Levine Sharing data in co-operatives is becoming a way for the non-giants to survive. Vertical video ads now…
Hola a todos! (Hello, everyone!) In my early days of web design, I had to learn things the hard way: trial and error. There was no Smashing Magazine, Can I Use, CodePen or any of the other amazing tools at our disposal today. Having someone show me the ropes of web design, especially on the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The #1 reason why position #1 doesn’t matterMay 2, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that…
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when…
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68 percent of marketers and agency executives think that digital video will be as or more important than TV programming in the next 3 to 5 years. In parallel, Yahoo released a digital video report…
d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of…
Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools…
It was a big week for earnings, with Facebook, Twitter, Apple, Amazon and others all reporting — and it was a week that had some clear winners and losers. In the latest episode of Marketing Land Live, we talked about why Facebook continues to practically print money, why Twitter stock is headed in the other…
