How To Design Search For Your Mobile App How To Design Search For Your Mobile App Suzanne Scacca 2019-01-08T14:00:40+01:00 2019-01-09T11:26:46+00:00 Why is Google the search behemoth it is today? Part of the reason is because of how it’s transformed our ability to search for answers. Think about something as simple as looking up the definition…
Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday. Why you should care Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software,…
For those of us who aren’t salespeople or marketers, account-based marketing (ABM) may seem like something that should have been part of marketing platforms all along. After all, if you’d like to get Big Company to become a new customer of your products, wouldn’t you choose and pitch the account as well as the individual?…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated…
On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition…
Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word] Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word] Vitaly Friedman 2019-01-07T12:00:13+00:00 2019-01-07T12:09:31+00:00 Web performance is a tricky beast, isn’t it? How do we actually know where we stand in terms of performance, and what our performance bottlenecks exactly are? Is it expensive JavaScript, slow web…
Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adopts MRC viewability standard for conversion attribution Jan 4, 2019 by Ginny Marvin View-through conversions are now attributed to viewable impressions only. It’s post-holiday return season: How marketers can make…
How Much Should You Get Paid To Build Websites In 2019? How Much Should You Get Paid To Build Websites In 2019? Suzanne Scacca 2019-01-03T13:50:00+01:00 2019-01-04T12:33:22+00:00 (This is a sponsored post.) When a business owner is in need of a new website, one of the first answers they’re going to go in search of is:…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Cision buys Falcon.io, adding social management features to its earned media stackJan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, along…
