First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they include in their tweets. Even though the ad-targeting feature has been around for nearly two years now — arguably a lifetime on Twitter — some consider emoji targeting to be a fairly…
From our sponsors: Building A UX Team
From our sponsors: UX In Contact Forms: Essentials To Turn Leads Into Conversions
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forecast: Digital advertising pulling away from TV on global basisMar 26, 2018 by Greg Sterling By 2020, digital advertising to command 44.6 percent of total ad revenue. For all the procrastinators,…
And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that…
There are lots of ways to measure the performance of a web page and the most popular one is by far Google Analytics. But knowing exactly what images, words, or elements on your site catch your site visitor’s specific attention is not possible with these tools alone. Sometimes, you simply want to know what makes…
Traditional software developers have been hiding a secret from us in plain sight. It’s not even a disputed fact. It’s part of their business model. It doesn’t matter if we’re talking about high-end enterprise software vendors or smaller software houses that write the tools that we all use day to day in our jobs or…
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Building an AI mindset: Time to identify and develop skill sets now Mar 23, 2018 by Andy Betts Contributor Andy Betts details the talent gap that may be holding up the…
