Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we search. The notion of jumping onto our laptops and typing search terms on Google.com feels increasingly quaint — something the search giant is sensing and responding to. Advertisers need to, as well. Search evolves…
Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email marketing campaigns as a way to showcase new products, introduce new promotions and re-engage customers who haven’t shopped in a while. But with more than 20 percent of legitimate marketing email never reaching the recipient’s…
Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work every single day. When you’re working hard to get the best results for your client, it can be tempting to cut corners here and there to meet (or even beat) deadlines. While this approach may…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches 360-degree live videos & adds spatial audio for on-demand videosApr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience. Microsoft’s user-response Pulse…
The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use and gain experience. In the social media marketing world, this is…
As expected Google has been hit with a formal “Statement of Objections” (antitrust charges) by the European Commission regarding its Android operating system and related practices. The charges focus on the requirement that handset makers pre-install selected Google apps (search and Chrome in particular) in exchange for access to the Google Play app store. The…
Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average mobile user base. But, as I mentioned last month, times have changed, and we’re now in a mobile engagement crisis — so those words are now top of mind…
More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I’ve interviewed about our emotional attachment to technology, put it best: “Netflix’s recommendations have become so right for me that…
Have you heard of Docker but thought that it’s only for system administrators and other Linux geeks? Or have you looked into it and felt a bit intimidated by the jargon? Or are you silently suffering with a messy development environment that seems to break all of the time in various mysterious ways? Then read…
In the midst of the drama over who’s going to buy Yahoo the company reported Q1 2016 earnings today. Results were somewhat better than Wall Street analyst consensus estimates. Total revenue was $1.08 billion, down from $1.23 billion a year ago and off 11 percent year over year. The company broke out its “MaVeNS” (mobile,…
