Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a ‘one size fits all’ online brochure. Now your web presence needs to play a fundamental role not just in reaching prospects, but also leading them through a personalised customer journey toward conversion to…
Inspiration lies everywhere: in a conversation, a walk through a foreign city, or, in other people’s works. To fuel your ideas, we celebrate the beginning of each month with what we found to be the best source for daily inspiration: desktop wallpapers that are a bit more distinctive than the usual crowd. This creativity mission…
Email is a powerful marketing tool, but like any other channel, trust is key The stats are in from research conducted last year by the DMA, and they help to paint a picture of what works and what doesn’t when it comes to email marketing. People are increasingly frustrated by the number of emails they…
Email marketing in action. A case study in using something more advanced than MailChimp I’ve been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM’s digital qualifications I can see that I am not alone. The majority of my students seem to have experience of the platform…
Preload is a new web standard aimed at improving performance and providing more granular loading control to web developers. It gives developers the ability to define custom loading logic without suffering the performance penalty that script-based resource loaders incur. A few weeks ago, I shipped preload support in Chrome Canary, and barring unexpected bugs it…
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a company wishes to compare the performance of two email templates, compare the performance of multiple…
It’s interesting to see how user experience design advances now that we managed to understand what it means. I think artificial intelligence will become a huge part of user experience over time and that we will spend more time on developing clever integrations to third parties than developing our own “dumb” interfaces. That’s why I…
Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a new report I have contributed to from Litmus, I believe we need to look back to appreciate how little the support for marketers from email marketing platforms has evolved to deliver customised…
As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult,…
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing and operating these models. From Barclays to John Lewis, Cineworld to Pizza Express, businesses…
