Expert tips for choosing the right Email Marketing Software Choosing the right email marketing software is tough. There is a jungle of vendors out there and it is often hard to see what all of the vendors exactly do? But before you go out and fire up google for a wild and unsatisfactory search, read…
Research reveals how UK marketing consultants and small agencies promote themselves Over the past few months my team at OST has teamed up with Constant Contact to produce a research report into how UK marketing consultants and small agencies promote themselves. The UK Marketing Consultants: Digital Marketing Report offers a fascinating insight into the marketing…
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…
New report reveals content marketing budgets, benchmarks and the key trends for 2016 in the UK and other countries Content marketing is one of the most important component parts of digital marketing. Every year we survey our members asking what they think will be the most important marketing trends of the year ahead, and content…
What is Marketing Automation? Marketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more relevant for a wider range of business sizes and types. As more and more MA…
Showing how switching from working client to agency side can help your career progression After spending the best part of a decade as an in-house client-side marketer, I recently made the decision to experience life as a marketer within an agency. My ambition is to continually develop myself as a rounded marketer, something I’ve tried…
When technical performance optimizations reach certain limits, psychology and perception management might help us to push the limits further. Waiting can consist of active and passive phases; for the user to perceive a wait as a shorter one, we increase the active phase and reduce the passive phase of the wait. But what do we…
5 Options for charging fees and paying for agency resource There are a wide range of agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type of agency and client engagement as you seek to agree what is a practical, mutually beneficial…
New broadband statistics showing uptake increasing dramatically around the world to give opportunities for richer digital experiences Digital Marketing advances with the increasing provision of digital technologies for consumers. The better the digital technologies, the more opportunities for marketers to utilise them. Broadband is a key enabling technology for advanced in digital experiences, especially since…
New tools make it easier for businesses to manage their incoming messages Importance: ★★★★ For Businesses using Facebook for customer service Recommended link: Facebook’s official announcement It’s been a good year for Facebook with the number of business pages jumping by more than 10 million since April 2015, and is now at 50 million. Facebook…
