Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How AI and CLV help app marketers drive business growthJan 9, 2018 by Brian Solis Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward…
For such a small design element, buttons sure are a complicated one to tackle. It makes sense, what with call-to-action buttons serving as the next step in your visitors’ path to conversion. Mess that up and you might as well say “bye-bye” to business. Though we have a good understanding of the types of button…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday Retail Search Strategies: What worked, what didn’t in 2017Jan 8, 2018 by Digital Marketing Depot Join our panel of experts as we explore how search marketing strategies fared in the…
The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and faster. It’s an exciting time to be a marketing leader. But what if you’re a…
Current and aspiring web professionals must continually grow in order to stay relevant. Our field doesn’t allow for stagnation. In part one of this series, I discussed the importance of project retrospectives in facilitating and documenting team growth. We don’t always have the luxury of engaging in team retrospectives, or even of working on teams….
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular…
Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids are using these days. But when I reflected on the challenges our team faced in 2017, the major missteps really…
It’s 2018 already, and countless front-end developers are still leading a battle against complexity and immobility. Month after month, they’ve searched for the holy grail: a bug-free application architecture that will help them deliver quickly and with high quality. I am one of those developers, and I’ve found something interesting that might help. We have…
From our sponsors: Wesley Young; Local Search Column; 01/01/18; How much will privacy regulation…
