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    4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

    Posted on 1st March 2019Digital Marketing

    Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and…

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    Breaking Boxes With CSS Fragmentation

    Posted on 28th February 2019Web Design
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    Breaking Boxes With CSS Fragmentation Breaking Boxes With CSS Fragmentation Rachel Andrew 2019-02-27T14:00:00+01:00 2019-02-28T11:16:15+00:00 In this article, I’m going to introduce you to the CSS Fragmentation specification. You might never have heard of it, however, if you have ever created a print stylesheet and wanted to control where the content breaks between pages, or multi-column…

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    IgnitionOne now uses AI to predict a display ad’s performance — before it runs

    Posted on 28th February 2019Digital Marketing

    Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to…

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    Quora intros bulk ad creation, editing

    Posted on 28th February 2019Digital Marketing
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    Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager. How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel. The bulk ads…

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    Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition)

    Posted on 28th February 2019Web Design
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    Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Cosima Mielke 2019-02-28T10:05:48+01:00 2019-02-28T11:16:15+00:00 Spring is coming! With March just around the corner, nature is slowly but surely awakening from its winter sleep. And, well, even if spring seems far away in your part of…

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    LiveRamp makes its IdentityLink available for RTB

    Posted on 27th February 2019Digital Marketing
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    LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency…

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    Retail manufacturers, Walmart wants your ad business

    Posted on 27th February 2019Digital Marketing

    Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build…

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    MarTech beta rates expire Saturday night. Book now!

    Posted on 26th February 2019Digital Marketing
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    Save up to $600 off to on-site rates when you book your MarTech pass by March 2! The post MarTech beta rates expire Saturday night. Book now! appeared first on Marketing Land. From our sponsors: MarTech beta rates expire Saturday night. Book now!

    Sliding In And Out Of Vue.js

    Posted on 26th February 2019Web Design
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    Sliding In And Out Of Vue.js Sliding In And Out Of Vue.js Kevin Ball 2019-02-26T12:00:34+01:00 2019-02-26T12:06:39+00:00 Vue.js has achieved phenomenal adoption growth over the last few years. It has gone from a barely known open-source library to the second most popular front-end framework (behind only React.js). One of the biggest reasons for its growth is…

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    The technical SEO hierarchy of needs

    Posted on 26th February 2019Digital Marketing
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    What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical SEO needs are met. Your…

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