Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message…
(This is a sponsored article.) With a prototype of your design built, it’s important to start testing it to see if the assumptions you have made are correct. In this article, the seventh in my ongoing series exploring the user experience design process, I’ll explore the importance of user testing. As I explored in my…
So you’ve trained yourself as a web engineer, and now want to build a blazing fast online shop for your customers. The product list should appear in an instant, and searching should waste no more than a split second either. Is that the stuff of daydreams? Not anymore. Well, at least it’s nothing that can’t…
If you’ve been thinking of creating free or premium WordPress themes, well, I hope I can help you avoid some of the mistakes I’ve made over the years. Even though I always strive for good clean code, there are pursuits that still somehow lead me into making mistakes. I hope that I can help you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Last chance: SMX West kicks off next week. Be there! Mar 5, 2018 by Marketing Land SMX West is coming to sunny San Jose in just a few days, and we…
Facebook is making another attempt to fine-tune the way its users consume news articles. Last November, the site gave a small group of local and national publishers the ability to include a “Breaking News” label on their stories. Starting today, Facebook is expanding its “Breaking News” label test run to more than 50 additional publishers…
When high potential projects fall apart, it’s often a failure of collaboration and alignment. The tools, the assumptions, the opportunity, and the intentions may line up, but if people don’t communicate or don’t have a clear map to help them move in the same direction, even the best projects falter. Communication failures are human problems,…
Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Phrase, broad, or broad match modifier: After exact, what’s the next best match type? Mar 2, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple…
(This is a sponsored article.) With the big picture established and your user interface considered, it’s time to start building some prototypes. My sixth article in this series of ten articles dives into the prototyping process. As I’ve stressed before in the earlier articles in this series, the best design follows an iterative process: You…
