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    Meet Unbounce’s drag-and-drop builder for AMP landing pages

    Posted on 2nd March 2019Digital Marketing
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    Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise…

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    4 simple ways small businesses can use data to build better customer relationships

    Posted on 2nd March 2019Digital Marketing

    In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer data to make it actionable…

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    Google’s Black Box Bidding Solution: A look under the hood

    Posted on 1st March 2019Digital Marketing
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    In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. They also offer automated black…

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    4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

    Posted on 1st March 2019Digital Marketing

    Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and…

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    Breaking Boxes With CSS Fragmentation

    Posted on 28th February 2019Web Design
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    Breaking Boxes With CSS Fragmentation Breaking Boxes With CSS Fragmentation Rachel Andrew 2019-02-27T14:00:00+01:00 2019-02-28T11:16:15+00:00 In this article, I’m going to introduce you to the CSS Fragmentation specification. You might never have heard of it, however, if you have ever created a print stylesheet and wanted to control where the content breaks between pages, or multi-column…

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    IgnitionOne now uses AI to predict a display ad’s performance — before it runs

    Posted on 28th February 2019Digital Marketing

    Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to…

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    Quora intros bulk ad creation, editing

    Posted on 28th February 2019Digital Marketing
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    Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager. How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel. The bulk ads…

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    Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition)

    Posted on 28th February 2019Web Design
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    Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Cosima Mielke 2019-02-28T10:05:48+01:00 2019-02-28T11:16:15+00:00 Spring is coming! With March just around the corner, nature is slowly but surely awakening from its winter sleep. And, well, even if spring seems far away in your part of…

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    LiveRamp makes its IdentityLink available for RTB

    Posted on 27th February 2019Digital Marketing
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    LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency…

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    Retail manufacturers, Walmart wants your ad business

    Posted on 27th February 2019Digital Marketing

    Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build…

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