Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can just tap and try a game without having to download it first,” says Google in…
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Users can purchase without leaving the app. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany,…
Software developers all over the world can benefit from an increased understanding of intellectual property (IP) laws and how those laws may affect their work. Software programs are often complex works that include both functional and artistic elements and may be covered by a variety of different types of IP laws. This can be very…
Service Worker is probably one of the most misrepresented technologies we currently have. When I hear people talking about it, the topic almost always revolves around serving an app when a user is offline. However, Service Worker can do so much more than that, and every week I come across new articles that show how…
It seems like just yesterday we were kicking off SMX West, and now the show has come to a close! But dry those tears — the best moments of SMX live on in this incredible roundup of #SMXInsights shared over the past four days: Best of Show – #SMXInsights from SMX West 2018 from Search…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get your #SMXInsights here! Tastiest takeaways from SMX West 2018 Mar 16, 2018 by Lauren Donovan Relive the magic of SMX West (and catch up if you couldn’t make it to…
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All about value props: How customer and competitive research should shape your marketing Mar 15, 2018 by Sam Welch Columnist Sam Welch suggests five questions you should be asking yourself when…
By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited surface on a daily basis,…
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
