As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires…
How To Learn CSS How To Learn CSS Rachel Andrew 2019-01-02T14:00:30+02:00 2019-01-03T11:52:05+00:00 I get a lot of people asking me to recommend to them tutorials on various parts of CSS, or asking how to learn CSS. I also see a lot of people who are confused about bits of CSS, in part because of outdated…
Here’s our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web. From Marketing Land: 20 expert predictions: Here’s what successful marketers will do in 2019 Jan 2, 2019 by Wendy Almeida From automation, email, data, analytics, voice, augmented reality and content management…
Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities. Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of…
2018: A Smashing Year In Review 2018: A Smashing Year In Review Rachel Andrew 2018-12-31T14:00:30+01:00 2019-01-01T10:36:47+00:00 As we come to the end of 2018, I spoke to some of the Smashing team, to get some thoughts on what the past year has been like for Smashing Magazine. We’re a small and fully remote team, communicating…
New Year, New Beginnings (January 2019 Wallpapers Edition) New Year, New Beginnings (January 2019 Wallpapers Edition) Cosima Mielke 2018-12-31T13:30:00+01:00 2018-12-31T12:30:27+00:00 Maybe you’ve already started into the new year when you read this, maybe you’re still waiting for the big countdown to begin. No matter what: Let’s welcome 2019 with a fresh wallpaper! To give you…
Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers…
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing…
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000…
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep…
