The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Jul 30, 2018 by Barry Levine The new offerings are part of the Tech Lab’s efforts to bring the…
Sunshine All Day Every Day (August 2018 Wallpapers Edition) Sunshine All Day Every Day (August 2018 Wallpapers Edition) Cosima Mielke 2018-07-31T13:11:56+02:00 2018-07-31T11:26:13+00:00 Everybody loves a beautiful wallpaper to freshen up their desktops. So to cater for new and unique artworks on a regular basis, we embarked on our monthly wallpapers adventure nine years ago, and…
What Do You Need To Know When Converting A Flash Game Into HTML5? What Do You Need To Know When Converting A Flash Game Into HTML5? Tomasz Grajewski 2018-07-30T14:00:26+02:00 2018-07-30T12:25:07+00:00 With the rise of HTML5 usage, many companies start redoing their most popular titles to get rid of outdated Flash and match their products to…
Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rookie link-building and content outreach mistakes you won’t make twice Jul 27, 2018 by Gisele Navarro Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common…
Logging Activity With The Web Beacon API Logging Activity With The Web Beacon API Drew McLellan 2018-07-27T13:40:14+02:00 2018-07-27T12:21:04+00:00 The Beacon API is a JavaScript-based Web API for sending small amounts of data from the browser to the web server without waiting for a response. In this article, we’ll look at what that can be useful…
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating…
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their…
I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was…
