In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis draws out opportunities and action items for each stakeholder across the business. This 50+ page…
SVG Circle Decomposition To Paths SVG Circle Decomposition To Paths Bryan Rasmussen 2019-03-22T13:00:08+01:00 2019-03-22T12:35:44+00:00 This article starts with a confession: I like to hand-code SVG. It’s not always the case but often enough it could seem peculiar to people who do not share my predilection. There are a good number of benefits in being able…
How To Make A Speech Synthesis Editor How To Make A Speech Synthesis Editor Knut Melvær 2019-03-21T13:00:16+01:00 2019-03-21T12:35:39+00:00 When Steve Jobs unveiled the Macintosh in 1984, it said “Hello” to us from the stage. Even at that point, speech synthesis wasn’t really a new technology: Bell Labs developed the vocoder as early as in the…
Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s largest living adult generation in 2019, but according to the latest projections they are also wielding…
If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real ROI. I’m…
Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all…
How To Build An Endless Runner Game In Virtual Reality (Part 3) How To Build An Endless Runner Game In Virtual Reality (Part 3) Alvin Wan 2019-03-20T13:00:35+01:00 2019-03-20T12:35:42+00:00 And so our journey continues. In this final part of my series on how to build an endless runner VR game, I’ll show you how you can…
Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared widely across the internet. Journalists hold the power of the press, but getting their attention is more competitive than ever, with a nearly 5:1 ratio of…
Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps even more surprising is that outdoor advertising was the only traditional media category to show growth last year, hitting an estimated $33.5 billion in revenue according to a global NAR forecast….
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make…
