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    Advanced GraphQL Usage In Gatsby Websites

    Posted on 16th September 2020Web Design
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    Before the release of GraphQL in 2015, Representational State Transfer (REST) was the main way to interface with an API. The introduction of GraphQL was therefore a major change in software development. As a modern static site generator, Gatsby leverages GraphQL to provide a concise methodology for bringing in and manipulating data into the framework….

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    Women in tech report continuing discrimination and harassment

    Posted on 16th September 2020Digital Marketing

    A new report from the non-profit Women Who Tech says that over 40% of women founders and women in tech continue to be harassed, despite the #MeToo movement, and initiatives within companies to educate on diversity issues. The report is based on a survey of over 1,000 tech employees, founders and investors conducted for Women…

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    How to find value for your martech stack

    Posted on 16th September 2020Digital Marketing

    As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. The choice of keeping personnel on the payroll or purchasing new technology and tools is…

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    Designing For Attention

    Posted on 15th September 2020Web Design
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    We face many competing interests for users’ time and attention. If we factor in perceptions of dwindling human attention spans, we might speculate capturing and holding users’ attention is based on luck as much as sound design. However, we can incorporate meaningful tactics into our design to ensure we grab users’ attention. This is critical,…

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    8 major Google ranking factors — SEO guide

    Posted on 15th September 2020Digital Marketing
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    The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather…

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    How a UK food provider went from B2B to D2C in 7 days

    Posted on 15th September 2020Digital Marketing

    Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP Commerce Cloud was used to launch a new direct-to-consumer platform for Brakes, a leading food supplier in the U.K. “This is where the pandemic has…

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    Animating React Components With GreenSock

    Posted on 14th September 2020Web Design
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    During the early days of the World Wide Web, things were rather static and boring. Webpages were mostly based on graphic design and layouts from the print world until animations were introduced. Animation can engage and hold people’s attention longer than a static web page and communicates an idea or concept more clearly and effectively….

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    5 tips for adding connected TV to your holiday ad strategy

    Posted on 14th September 2020Digital Marketing
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    There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to…

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    The driving force behind the new Porsche digital brand experience

    Posted on 14th September 2020Digital Marketing

    The Porsche brand has been one of the most well-known in both the automotive and luxury markets over the past 50 years. However a reputation that was built in the 20th century didn’t guarantee success in building a digital brand experience fit for the 21st century. From internal training to customer engagement The Porsche AR…

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    How brands can leverage video from engagement to conversion

    Posted on 12th September 2020Digital Marketing
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    Video has become a necessity across digital platforms to engage audiences and make a lasting impression. As audiences have increased access to information and decreased attention spans, brands must accelerate the focus on compelling video ads to capture user’s attention quickly. Understanding how to leverage video to move consumers through the buying process can help…

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