Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video Jan 16, 2019 by Amy Gesenhues Many are asking if Gillette’s commentary on toxic masculinity…
More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth? Smart speakers a good starting point A steep rise in the purchase of voice devices, as well as smart home devices like the…
Grabbing Visual Attention With The Visual Cortex Grabbing Visual Attention With The Visual Cortex Susan Weinschenk 2019-01-17T13:15:03+01:00 2019-01-17T12:27:48+00:00 (This is a sponsored post.) You are designing a landing page. The goal of the page is to get people to notice, and hopefully click on a button on the screen to subscribe to a monthly newsletter….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday shoppers spent record-breaking $126 billion online in 2018 Jan 15, 2019 by Robin Kurzer Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue….
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week….
Web Standards: The What, The Why, And The How Web Standards: The What, The Why, And The How Amy Dickens 2019-01-14T14:00:17+01:00 2019-01-15T12:45:35+00:00 The World Wide Web is an interesting place. As the Internet has grown and become more common place, it has become a gigantic instrument of change in terms of the way in which…
Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks…
Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available…
How Improving Website Performance Can Help Save The Planet How Improving Website Performance Can Help Save The Planet Jack Lenox 2019-01-15T13:30:32+01:00 2019-01-15T12:45:35+00:00 You may not think about it often, but the Internet uses a colossal amount of electricity. This electricity needs to be produced somewhere. In most countries, this means the burning of fossil fuels….
When And How To Use CSS Multi-Column Layout When And How To Use CSS Multi-Column Layout Rachel Andrew 2019-01-11T15:00:30+02:00 2019-01-11T15:32:41+00:00 In all of the excitement about CSS Grid Layout and Flexbox, another layout method is often overlooked. In this article I’m going to take a look at Multi-column Layout — often referred to as multicol…
