Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Work hard and play hard at SMX Advanced May 14, 2018 by Marketing Land By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX®…
Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s…
Landing The Concept: Movie High-Concept Theory And UX Design Landing The Concept: Movie High-Concept Theory And UX Design Andy Duke 2018-05-15T13:00:58+02:00 2018-05-15T12:18:11+00:00 Steven Spielberg once famously said, “If a person can tell me the idea in 25 words or less, it’s going to make a pretty good movie.” He was referring to the notion that…
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where…
A Strategy Guide To CSS Custom Properties A Strategy Guide To CSS Custom Properties Michael Riethmuller 2018-05-14T13:30:38+02:00 2018-05-14T11:39:59+00:00 CSS Custom Properties (sometimes known as ‘CSS variables’) are now supported in all modern browsers, and people are starting to use them in production. This is great, but they’re different from variables in preprocessors, and I’ve already…
Building Mobile Apps Using React Native And WordPress Building Mobile Apps Using React Native And WordPress Muhammad Muhsin 2018-05-11T15:15:56+02:00 2018-05-12T08:00:26+00:00 As web developers, you might have thought that mobile app development calls for a fresh learning curve with another programming language. Perhaps Java and Swift need to be added to your skill set to hit…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Common mistakes and quick fixes to improve poky page speed May 11, 2018 by Janet Driscoll Miller Contributor Janet Driscoll Miller points out three page load speed issues and provides simple…
Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says a majority of iOS users will now have their Snaps and Chats in chronological order again, with friends Stories back on the right side of the app. The app also has added a separate…
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year…
