Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing…
Privacy By Design: How To Sell Privacy And Make Change Privacy By Design: How To Sell Privacy And Make Change Joe Toscano 2018-09-28T13:50:13+02:00 2018-09-28T12:29:38+00:00 Privacy is a fundamental human right that allows us to be our true selves. It’s what allows us to be weirdos without shame. It allows us to have dissenting opinions without…
Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. Since…
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is…
Representing Web Developers In The W3C Representing Web Developers In The W3C Rachel Andrew 2018-09-27T14:15:00+02:00 2018-09-27T12:28:08+00:00 One of the many things that I do is to be a part of the CSS Working Group as an Invited Expert. Invited Experts are people who the group wants to be part of the group, but who do…
Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the matter. The latest statement is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public…
Tough Interview(er) Questions For The Job-Seeking Designer Tough Interview(er) Questions For The Job-Seeking Designer Joshua Bullock 2018-09-26T13:30:31+02:00 2018-09-26T12:29:21+00:00 Whether you’re a multi-year veteran to the UX industry or fresh out of a higher education or boot camp style program, setting out into the job market can be a daunting task for any designer. From freelancing…
Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display & Video 360 (previously known as DoubleClick Bid Manager). All three are now rolling out globally. Here’s what you need to know. Custom viewability metrics. Some advertisers and agencies, GroupM most notably, think the Media Ratings Council’s…
The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works….
Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make…
