Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Your account structure might be hurting performance. Here’s why (and how to fix it)Aug 31, 2017 by Matt Lawson Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson…
The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing service is extending its Snapchat clone to its online audience. Instagram has begun showing Stories to people who log into its website, the company announced on Thursday. While the Stories feed in Instagram’s app features ads,…
One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands…
With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can…
As designers we usually turn to different sources of inspiration, and, well, sometimes the best inspiration lies right in front of us. With that in mind, we embarked on a special creativity mission nine years ago: to provide you with inspiring and unique desktop wallpapers every month. Wallpapers that are a bit more distinctive as…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 4 — Building the teamAug 29, 2017 by Peter Ladka In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify…
Welcome back to the second part of this tutorial on Gravit Designer. In the first part we took a general look at Gravit and set everything up, created the background image in the weather app and the status bar, and then started to make the initial elements of the design’s content. Let’s continue where we…
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Google is also aiming to make the AMP case…
Most apps developed and released in Google’s Play store are abandoned by their developers. Over half of these apps get fewer than 5000 downloads, and most apps are considered unprofitable. This article is not going to make you the next Instagram, but it will hopefully help you get a nice base level of users that…
Only 33 percent of marketers who use automated programs rate their efforts as “very successful,” according to a recent study (PDF) that Adestra, my employer, did in partnership with Ascend2 research. Because I’m a big believer in marketing automation, I worry about the 67 percent of marketers who aren’t seeing the same results. How can…
