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    Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor

    Posted on 7th February 2019Digital Marketing

    Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and…

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    Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more

    Posted on 7th February 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor Feb 6, 2019 by Robin Kurzer The company shared the news with its Q4 2018 earnings, which showed a profit for…

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    Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more

    Posted on 6th February 2019Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Prepare to say goodbye to Facebook ad set budgetsFeb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September. Digital agencies are hiring, focusing…

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    Why ARF thinks marketers should reconsider their personalization strategy

    Posted on 6th February 2019Digital Marketing

    At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a…

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    How To Architect A Complex Web Table

    Posted on 6th February 2019Web Design

    How To Architect A Complex Web Table How To Architect A Complex Web Table Slava Shestopalov 2019-02-06T13:00:00+01:00 2019-02-06T12:04:36+00:00 Imagine you design a system for data researchers. Or an application for energy management. Or a dashboard for corn traders. Maybe you’re designing something like that right now. In all the mentioned cases, people will expect tables….

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    Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

    Posted on 5th February 2019Digital Marketing

    Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should…

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    iOS Performance Tricks To Make Your App Feel More Performant

    Posted on 5th February 2019Web Design

    iOS Performance Tricks To Make Your App Feel More Performant iOS Performance Tricks To Make Your App Feel More Performant Axel Kee 2019-02-05T13:00:00+01:00 2019-02-05T12:30:43+00:00 Although modern iOS hardware is powerful enough to handle many intensive and complex tasks, the device could still feel unresponsive if you are not careful about how your app performs. In…

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    How to keep PPC accounts healthy when using automation

    Posted on 5th February 2019Digital Marketing
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    Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros…

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    A Guide To CSS Support In Browsers

    Posted on 4th February 2019Web Design
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    A Guide To CSS Support In Browsers A Guide To CSS Support In Browsers Rachel Andrew 2019-02-04T12:00:00+01:00 2019-02-04T12:05:23+00:00 We will never live in a world where everyone viewing our sites has an identical browser and browser version, just as we will never live in a world where everyone has the same size screen and resolution….

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    Why The Trade Desk’s unified ID may be catching on

    Posted on 2nd February 2019Digital Marketing

    In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the…

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