As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are…
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s…
To get you in the right mood for December and the upcoming holiday season, artists and designers from across the globe once again got their creative ideas bubbling and created festive and inspiring desktop wallpapers for you. Wallpapers that are a bit more distinctive as the usual crowd and that are bound to add some…
When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics…
More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to business profiles, the company announced on Thursday. That’s up from 15 million business profiles on the Facebook-owned app as of July 2017. Instagram rolled out business profiles — the equivalent of Facebook Pages — in…
Everyone has an idea for a mobile app, from your mom to the guy you met in line at the grocery store. You might even be one of those people, if you are reading this tutorial. Building your own app really gives you the ability to create anything you can imagine. For some people, the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The changing SERP: Understanding and adapting to dynamic search resultsNov 29, 2017 by Jim Yu Search results have become more personalized and dynamic over the years, creating a more challenging SEO…
Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat does away with the Stories tab…
The influence of design is expanding beyond the realms of typography and objects and into healthcare, public policy, education, financial services, and more. Designers working in these emerging design fields are responsible for projects that have significant and fundamental impact on the quality of people’s lives with clear ethical implications. In healthcare, for example, designers…
It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This…
