Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The science of storytelling Aug 10, 2018 by Peter Minnium The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter…
Web Performance For Third Party Scripts: SmashingConf Videos Web Performance For Third Party Scripts: SmashingConf Videos The Smashing Editorial 2018-08-08T13:30:35+02:00 2018-08-10T08:02:58+00:00 We are continuing our exploration of video from Smashing Conferences this year with two videos that explore the impact of third party scripts. These scripts can add functionality, and give us valuable information, but…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook bans bail bond ads & requires pre-certification for addiction treatment adsAug 9, 2018 by Amy Gesenhues All addiction treatment centers will have to be certified by LegitScript to run ads…
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience. Yet there are even more benefits to advertising on Facebook that many brands are not taking advantage of, perhaps because…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest opens up wide-format Promoted Videos to all advertisers Aug 8, 2018 by Amy Gesenhues Launched in May to a limited group of brands, the max-width video ad units are now…
In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement. In the go-go-go mobile world of 2018, adding any extra steps (e.g.,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 key characteristics that enable companies to cultivate customer advocates Aug 7, 2018 by Matt Zilli What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things…
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches ready-to-buy consumers with businesses by way of local searches and calls…
Attracting Users To Evaluate Your Product Attracting Users To Evaluate Your Product Joe Leech 2018-08-05T23:30:38+01:00 2018-08-07T12:41:07+00:00 (This is a sponsored article.) The entire ecosystem in which we are designing and researching the user experience is shifting and changing constantly. Traditional UX skills need to be expanded to meet the reality of the modern digital ecosystem….
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages. For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able…
