All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video ad formats have been built to provide advertisers with unique insight into their audiences that most video-focused content marketing cannot accomplish. The problem is, most advertisers don’t take advantage of it. Instead,…
Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer. More than two-thirds of all digital spending. The three companies are collecting 68.1% of digital ad spending says the firm’s latest estimates. It’s comparable when mobile…
Building A Component Library Using Figma Building A Component Library Using Figma Emiliano Cicero 2019-06-17T14:00:16+02:00 2019-06-17T12:34:59+00:00 I’ve been working on the creation and maintenance of the main library of our design system, Lexicon. We used the Sketch app for the first year and then we moved to Figma where the library management was different in…
Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement Anselm Hannemann 2019-06-14T14:30:00+02:00 2019-06-15T12:35:23+00:00 Last week I read about the web turning into a dark forest. This made me think, and I’m convinced that there’s hope in the dark forest. Let’s stay positive about how…
VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile Creative Studio employs, what the company defines…
You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing…
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in this session I couldn’t fit into this recap, but I wanted to share my main takeaways…
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision…
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening…
Inspired Design Decisions: Avaunt Magazine Inspired Design Decisions: Avaunt Magazine Andrew Clarke 2019-06-13T12:30:16+02:00 2019-06-13T12:35:26+00:00 I hate to admit it, but five or six years ago my interest in web design started to wane. Of course, owning a business meant I had to keep working, but staying motivated and offering my best thinking to clients became…
