“Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to their PR team for the dramatic spin — but, honestly, who cares? I certainly don’t, and it’s not just because I’ve had to dedicate…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: CMOs should be measured by their results, not their spendDec 12, 2017 by Joe Hyland Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money;…
(This article is supported by Adobe.) An underline is a horizontal line immediately below a portion of text. In our everyday experience, we underline to emphasize key sections of text, sometimes drawing an underline by hand below printed text. But underlines have their own place in the world of digital design. In fact, underlined text…
There are a few concepts in CSS layout that can really enhance your CSS game once you understand them. This article is about the Block Formatting Context (BFC). You may never have heard of this term, but if you have ever made a layout with CSS, you probably know what it is. Understanding what a…
Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline…
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked…
If, like me, you spend most of your days working on content-driven websites, you can feel left out of the cool kid’s party. Best practice like Agile, continual iteration, and user feedback don’t sit quite as well when serving up lots of information, rather than a killer web app. When I talk about a content-driven…
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Which PPC metrics matter? Lessons from half a million keywordsDec 8, 2017 by Jacob Baadsgaard Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate…
What do the makers of the most successful products in the world, whether digital or physical, have in common? I bet they put design and user experience at the center of everything they do. These companies recognize that the smallest detail can make or break a product. The best design ideas, though, are made not…
