Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Fresh Spring Vibes For Your Desktop (March 2019 Wallpapers Edition) Cosima Mielke 2019-02-28T10:05:48+01:00 2019-02-28T11:16:15+00:00 Spring is coming! With March just around the corner, nature is slowly but surely awakening from its winter sleep. And, well, even if spring seems far away in your part of…
LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency…
Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build…
Save up to $600 off to on-site rates when you book your MarTech pass by March 2! The post MarTech beta rates expire Saturday night. Book now! appeared first on Marketing Land. From our sponsors: MarTech beta rates expire Saturday night. Book now!
Sliding In And Out Of Vue.js Sliding In And Out Of Vue.js Kevin Ball 2019-02-26T12:00:34+01:00 2019-02-26T12:06:39+00:00 Vue.js has achieved phenomenal adoption growth over the last few years. It has gone from a barely known open-source library to the second most popular front-end framework (behind only React.js). One of the biggest reasons for its growth is…
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical SEO needs are met. Your…
When Is A Button Not A Button? When Is A Button Not A Button? Vadim Makeev 2019-02-25T12:00:21+01:00 2019-02-25T12:32:17+00:00 Let’s say you have a part of an interface that the user clicks and something happens. Sounds like a button to me, but let’s call it a “clicky thing” for now. I know, you’re confident that it’s…
You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5. I’m really looking forward to his new presentation, Look! Squirrel! Beyond the Shiny New Thing…
From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of Digital Transformation” [free, registration required]….
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it…
