Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned. But are things actually looking up for Twitter? [Read the full article on MarTech Today.]…
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned Instagram have waged on its flagship and corresponding ad business. And now it’s going after their advertisers. Snap has rolled out a program offering free credits to brands that…
When you were small, haven’t you ever dreamt of becoming the commander of a space mission? Of exploring outer space and seing the Earth from above? Well, you might not have made it into an actual space shuttle, but maybe you still carry this fascination for everything extraterrestrial inside of you. Great! Because today we…
When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you go. It’s a simple demonstration of the executional power of repeatable processes that can scale (pardon the pun). It reminded me a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: There is no ‘I’ in successful ABM Feb 8, 2018 by John Steinert Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. Pinterest will…
Instagram’s most glaring feature omission is the ability for a person to reshape someone else’s post with everyone they follow a la Twitter’s retweet and Facebook’s share buttons. But that’s beginning to change. Instagram has begun testing a way for people to share someone else’s public post to their own followers through Stories, an Instagram…
Designing the best experience is a challenge, and every designer and developer has their own way of tackling it. But, well, no matter how different our approaches are, one thing is for sure: We can learn a lot from each other. To give you your dose of UX inspiration, we are happy to announce that…
If you have ever wanted to send a form without reloading the page, provide a look-ahead search function that prompts the user with suggestions as they type, or auto-save documents, then what you need is AJAX (also known as XHR). A behind-the-scenes request is sent to the server, and returning data to your form. Whenever…
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish…
Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional retail: things like clothing stores, department stores, malls and toy stores. Bloomberg reported more than 7,000 physical stores closed in 2017, and analysts expect 2018 will…
