Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Imperson unveils chatbot platform so you can create your own characterJul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and other…
Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Moz shows you the faster way to find duplicate local business listingsJul 19, 2016 by Digital Marketing Depot Detection of duplicate listings is a core task of any citation audit, and…
Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league. First the deal — a two-year extension and expansion of the deal originally struck between Twitter and the NBA in 2013 — marks the first time that Twitter has signed a deal with…
ECMAScript 6 (or ECMAScript 2015) is the newest version of the ECMAScript standard and has remarkably improved parameter handling in JavaScript. We can now use rest parameters, default values and destructuring, among other new features. In this tutorial, we will explore arguments and parameters in detail and see how ECMAScript 6 has upgraded them. The…
Microsoft has released its latest earnings report, announcing $22.6 billion in revenue for Q4 2016 and reaching $92 billion for its fiscal year that ended June 30, 2016. According to the report, Microsoft’s Productivity and Business Processes generated $7 billion in revenue during Q4, with Office commercial products and cloud services up five percent, Office…
In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode involved if/then rules: if a customer takes this action, show this response. But overlapping campaigns with if/then rules become very complicated very quickly, especially when you’re talking about millions of customers, each one in a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The evolution of marketing platforms: From automation to journeysJul 18, 2016 by Barry Levine The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based…
Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per…
Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it’s started to lean on its parent company’s traditional banner ads and one of its would-be rivals’ ad networks to help…
