Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more. Why we care The integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting…
The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California. Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to…
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Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their…
For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to…
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the video transcript: All right advertisers. Here’s the strategic approach you need to have for LinkedIn ads in 2020. Use the A-M-O strategy I like to use the acronym AMO,…
We all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite show. As discouraging as it may seem, our daily lives are full of repetitions. Most people take the same route every day when they commute, drink the same coffee on…
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I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus, there was something oddly satisfying about seeing what you had physically achieved. On the flip side, I hated reporting…
Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device…
