After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search…
The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to…
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Email platform Constant Contact has added a slate of new capabilities to its interface, including social media and ad management, local search, SEO, and landing page tools to help centralize digital marketing efforts for small businesses. Why we should care “Once a small business has built an online presence, getting found online and driving customers…
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Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand of sunglasses ever again. As a long time CX professional (CCXP and CXPA), it’s not easy to WOW me. Here are the elements that made Maui Jim stand out: Have a great…
Content discovery platform Taboola, which two weeks ago announced a merger with its primary competitor Outbrain, recently released a trends tool that offers insights about the performance of ad and content creative from its publisher network. The combined company has roughly 20,000 publisher customers and 10,000 advertisers in 50 countries. It also claims to reach…
Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust. Freckle’s survey is one of several privacy related studies being released over the next few weeks as we…
“Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It’s true that, in certain functions, machines ARE better than people. The brilliant minds…
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