ML 20200226
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Category: Digital Marketing
Digital asset management platforms: What are they good for?
Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stack. That’s because digital asset management can play a vital role in your marketing organization,…
ML 20200225
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3 tips for optimizing paid social campaigns for seasonality
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week….
Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily
Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly. With Safari’s most…
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations”…
ML 20200221
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How to tackle rising Facebook CPAs
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development…
ML 20200220
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Introducing the Periodic Table of Digital Commerce Marketing
If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And,…
