When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer. How do users interact with the app? What do they do in the app? Do…
Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need and the time in their day to drive strategy. In this session from SMX East 2016: “Updating Your SEM Toolbox with New, Shiny Tools,” Moderator Matt Van Wagner…
mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questionsSep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist…
The Adobe Marketing Cloud logo, rendered as 3-D Microsoft has its Dynamics customer relationship management (CRM) system, but no tools for, say, website experience or content management. Adobe has a Marketing Cloud, but no CRM. Like a well-matched couple, the two tech giants announced earlier this week they were getting together for a more serious…
The hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an innovative promotion by food delivery service Grubhub that gave people discounts for sharing who they felt won. Those placing orders on Monday night were invited to share “Which side do you crave?” using…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing CloudSep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free version…
Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. Since this post is about leads, here are a few: May the leads be with you. Show me…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What’s more important than a B2B buyer’s lead score?Sep 29, 2016 by Jeffrey L. Cohen Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also…
As the automated, intelligent conversation settles into its role as a major marketing channel, a variety of chatbot authoring platforms have made their entrance. This week, a new one promises to be “the most complete conversational computing platform available.” The PullString Platform, based on technology previously employed for Call of Duty’s Lt. Reyes chatbot on…
