Optimise your customer journey to turn leads into sales If your online B2B marketing is well tuned, a potential B2B customer that has conducted a Google search for a product, clicked on an ad, or read your newsletter and/or social media page, arrives at your B2B e-commerce site. As we all know however, simply reaching…
Involve Your Pets – A Strategy For Successful Content And Social Media Fundraising Clever fundraising ideas for charity giving are a must these days, when people are rather jaded from years of the same old coffee mornings and bake sales. If you’re after inspiration for something a little different, that might attract new fundraisers to…
These trends will shape the ecommerce industry this year Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S – see the latest ecommerce growth statistics. To stay ahead of the game or to grow your online business, you need to benchmark against the latest…
Every week I learn so many new things about front-end development. By building various kinds of projects, by talking to other developers, by reading new articles. Of course, it can be overwhelming, but to me this is the best part of the job. By sharing and talking to other people, my job gets more interesting….
Creative folks like yourself know how important our daily dose of hot and steaming coffee is. Many of us even choose to work from a coffee house because the cozy atmosphere, the smell of freshly ground coffee beans and the carefully created art on the glossy foam fuels our creativity. Designed by Oliver Pitsch, Barista…
An increasingly large number of publicly available APIs provide powerful services to expand the functionality of our applications. WordPress is an incredibly dynamic and flexible CMS that powers everything from small personal blogs to major e-commerce websites and everything in between. Part of what makes WordPress so versatile is its powerful plugin system, which makes…
Ensure your email isn’t unloved, underestimated or untapped I feel that often, charities are missing a trick or two with email. Due to its ubiquity and apparent cheapness, it is often not given the credit it is due. There are clear merits for charities using email, it is cost effective, it can be well-targeted and…
Apple gets in on the rush to open up publishing on mobile optimised pages Importance: (For content publishers) Recommended Source: Apple Developer blog The Internet was built for desktop computers. Then, some smart folks made the internet available on all sorts of devices small enough for us to carry about with us. After a few…
Enhancing the customer journey for your business by integrating SMS marketing Understanding the journey your customers take is crucial to making sure you’re providing the best possible experience. By mapping out potential journeys, you can better understand which customer touchpoints are letting you down and where there’s potential for you to improve; allowing you to…
Overcoming objections to use of social media in not-for-profit organisations Social media can be beguiling, stimulating, addictive, confusing and at times downright frustrating. In my experience, Not for Profits, like commercial organisations, are still grappling with how much valuable staff time and resource should be deployed to this burgeoning and proliferating media. In order to…
