Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company launched chatbot integration with its consumer app, enabling enrolled local businesses to answer common customer questions and provide information via an automated assistant. The company refers to the new chatbot functionality as an “AI…
Released in March this year, Adobe Experience Design is a new all-in-one tool that lets you design and prototype websites and mobile apps. for websites and mobile apps. XD is still in beta and available for Mac with a Windows version on track for a release later in 2016. It is bound to provide a…
Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big deal that Pinterest has snagged Snapchat’s head of quantitative ads research, Gunnard Johnson, four months after the ad measurement vet had joined the white-hot messaging app. Pinterest has hired Johnson…
Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1-2 November in London. The MarTech agenda features case studies from brands and agencies innovating…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & moreJul 25, 2016 by Matt McGee In our latest show, we talk about Google’s delayed implementation of the payday loans…
When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished newspaper into the digital age. To help accomplish that aim, Bezos gave a specific mission to Jarrod Dicker, who joined the newspaper in September of last year as head of ad…
On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is…
ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have impressed upon the overall perception of e-business. This year’s report culled data from nearly 70,000 customers across 300 companies in 43 industries and 10 economic sectors to determine, on a scale from 0 to 100,…
With flat design becoming the ever visible trend of 2016, it’s clear why there’s been a resurgence in SVG usage. The benefits are many: resolution-independence, cross-browser compatibility and accessible DOM nodes. In this article, we’ll take a look at how we can use SVGs to create seemingly complex animations from simple illustrations. This project began…
As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with its own unique challenges. I have, therefore, found myself working with a lot of different payment gateways over the…
