Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting. London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and political clients…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: If you’re in the U.S., this marketing data company has a psychology profile on youOct 17, 2016 by Barry Levine Cambridge Analytica is transitioning from defense and political clients into the…
Whether or not you celebrate Halloween, there is something magical about that special spooky day, surrounded by mystery, horror, scare and trick-or-treat candies for kids and adults alike. In this post, we celebrate the creative side of Halloween with those of you who are also planning to celebrate with friends. The post features artists around…
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside…
In the past few months, chat bots have become very popular, thanks to Slack, Telegram and Facebook Messenger. But the chat bot idea is not new at all. A chat bot interface is mentioned in the famous Turing test in 1950. Then there was Eliza in 1966, a simulation of a Rogerian psychotherapist and an…
At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know…
Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation,…
Comparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo Alto, California-based company of the same name. According to co-founder and CEO Charles Jolley, he’s the only independent intelligent agent left, now that Samsung has scooped up Viv. But the key…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, OzloOct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources…
Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s ability to highlight which individuals and businesses are…
