Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics…
New year, new beginnings! To cater for a fresh start into 2017 and all the challenges, endeavors and adventures it might bring along, artists and designers from across the globe put their creative skills to the test and created unique desktop wallpapers for you to indulge in. This monthly wallpapers mission has been going on…
Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But recently, publishers…
Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting the initial download. But…
Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest this year. With the help of our All Things SEO and Link Week columnists, readers…
Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black…
We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a few different…
This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it…
Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, Whereoware has updated their Email Optimization Checklist – Capture, Convince, Close to reflect new email best practices. Whereoware’s Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture…
Many top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking encompassing both Facebook and Google apps, Nielsen shows Facebook with top two spots (and Instagram farther down), followed by five Google apps. Apple Music and Amazon round out the top…
