20190603 ML Brief
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When Do We Need A Design System? An Interview With Brad Frost
When Do We Need A Design System? An Interview With Brad Frost When Do We Need A Design System? An Interview With Brad Frost Vitaly Friedman 2019-06-03T12:30:59+02:00 2019-06-03T12:36:14+00:00 Design systems have been around for quite some time. We’ve even published a book on design systems, yet just as they can be difficult to maintain, how…
A marketer’s guide to the California Consumer Privacy Act
In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state constitution and, more or less, the Bill of Rights. The 4th Amendment in the United States Constitution’s Bill of Rights states: “The right of the people to be secure in their persons, houses, papers, and effects,…
Inspiring Wallpapers For A Colorful June (2019 Edition)
Inspiring Wallpapers For A Colorful June (2019 Edition) Inspiring Wallpapers For A Colorful June (2019 Edition) Cosima Mielke 2019-05-31T14:43:34+02:00 2019-06-01T12:34:26+00:00 No matter if June means the beginning of summer for you, that monsoon season is here, or that winter is just around the corner, our new wallpapers are bound to sweeten the beginning of the…
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email users became more frequent and left users overwhelmed by managing their inboxes. In turn, email…
Here’s how to stand out in a crowded streaming service market
You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that Netflix used to send you DVDs in the mail. Before becoming the most popular over-the-top (OTT) streaming service on earth, with almost 150 million…
What will happen to influencer marketing if Instagram ‘Likes’ go away?
In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram. The possibility that Instagram – a primary platform…
Foursquare buys Placed from Snap to create location-measurement powerhouse
Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer of location-based attribution for digital and traditional advertising. On Thursday, Foursquare announced it had acquired Placed from Snap for an undisclosed sum, but less than $150 million. Foursquare simultaneously announced a new $150…
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson…
ML Brief May 30 2019
The post ML Brief May 30 2019 appeared first on Marketing Land. From our sponsors: ML Brief May 30 2019
