Product teams in startups and mid-sized and large companies are all implementing usability testing and prototyping as a way to de-risk product development. As the focus shifts from engineering to prototyping, it is becoming increasingly important for anyone who creates prototypes to understand the differences between a prototype and a product build. By optimizing the…
Marketers need to learn how to master data science to stay ahead Twenty years ago, marketing was a whole different ballgame. You’d buy a magazine ad or a billboard and hope for results. Today, marketing looks much more like a science; it’s data-driven, precise, and numerically grounded. For example, it’s possible to know how many…
9 Key Content Types For Your Ecommerce Site With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to…
Evaluating technology options for innovation in marketing – do you know your hype cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organisation. In this post. we compare different examples of Gartner’s well established Hype…
The crème de la crème of 2015’s digital marketing advice 2015 has been a busy year for digital marketers, as I’m sure anyone working in the industry will agree. There have been plenty of major changes by the top digital marketing platforms. Facebook throttled its organic reach but created lots of new features for business…
What is the difference between a web page and a web application? Though we tend to identify documents with reading and applications with interaction, most web-based applications are of the blended variety: Users can consume information and perform tasks in the same place. Regardless, the way we approach building web applications usually dispenses with some…
EU data law will be much stricter while the ICO is to hold brand owners directly responsible for agency behavior The latest reports on negotiations of the forthcoming EU data law strongly indicates bigger challenges lie ahead than was previously thought in becoming compliant, plus there is likely to be a loss of key practices….
Product content driving visual commerce There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings. Until recently, product images were just considered assets, and the quality…
Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system. But often B2B organisations are not…
Making a brand meaningful According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. Marketing landscape is continuously changing and digital technology is developing faster than ever. It comes as no surprise,…
