Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. Use more retina-optimized…
New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish. According to the report: A Google rival has laid out concerns to…
With less than two weeks to go before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect that will help them reach their advertising goals throughout the rest of 2017. One of the first brands out of the gate was Intel, releasing its…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Super Bowl LI advertisers: Here are the brands gearing up for game dayJan 24, 2017 by Amy Gesenhues Marketing Land is keeping track of this year’s Super Bowl LI brands, with…
“How SEO + UX Can Thrive Together,” from Noble Studios, describes how to bring together these two seemingly disparate elements of your marketing strategy so that you’re not only optimizing pages for the almighty Google, but for your customers as well. Read this white paper to learn: why UX (user experience) is a growing part…
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AMP carousels are multiplying!Jan 23, 2017 by Barb Palser Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. 5…
Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in Q4 revenue and $5.2 billion for the full-year. The company also said that the Verizon deal, which was supposed to close in the first quarter, will now close in the second quarter: Yahoo has continued to…
Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon Echo/Alexa devices. Independently, voice analytics company VoiceLabs asserts that Google has sold somewhere between 400,000 and 500,000 Home devices since launch. Not counting Siri, Cortana and the Google Assistant on smartphones, Echo and Home together…
Email is one of the best ways to engage with your users, especially during the holiday season. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. Creating responsive email is not…
