I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading. They would fight to get their good ideas…
Your B2B customer deserves a B2C experience like these Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re becoming increasingly comparable. True, you don’t issue RFPs (Requests for Proposal) when you buy a Blu-ray player, and yes, a CRM decision requires a lot of research. But if you take some of…
The anatomy of a successful website in 2016 and beyond Digital marketing is such a fluid industry that many changes have taken place this past year alone. Consider: The Mobilegeddon threatened lots of website owners, only for it to produce less dramatic ramifications to most sites, at the very least. The latest Google search engine…
Go ‘Above the Clutter’ and see how CMOs at the top of their game run their marketing campaigns The founder of the CMO club, Peter Krainik, has just launched a new digital series which will take us behind the scenes with top American CMOs, to find out how they run their marketing departments and successfully…
There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we…
Anyone who has created a WordPress plugin understands the need to create configurable fields to modify how the plugin works. There are countless uses for configurable options in a plugin, and nearly as many ways to implement said options. You see, WordPress allows plugin authors to create their own markup within their settings pages. As…
CodePen has become the playground for developers. The sandbox where you can build whatever your imagination fancies. Practical things, experimental concepts — it’s a treasure chest, bound to fuel your ideas. For this Quick Tip, we have done some digging around and found some interesting UI demos and concepts for you to indulge in and…
Brands can now display codes which can be scanned by users to start conversations on Facebook Messenger Importance: Recommended source: Facebook’s blog Facebook has announced a raft of new features for its Messenger app that promise to be rather interesting for business, as they offer opportunities for integrating messenger with their existing campaigns and utilising…
Advertising options come to Pinterest, a year after it launched ‘Buy it Buttons’ on Pins to get e-commerce traffic Importance: (For Advertisers, particularly for B2C brands).Recommended source: Pinterest’s blog Brands can now pay to increase the reach of their Pins, or to target a specific audience via Pinterest, much like ‘boosting’ or promoting a post…
The idea of building mobile apps with JavaScript is not new. We’ve seen frameworks like Ionic and PhoneGap take on the challenge, and to some extent succeed in gaining a fair amount of developer and community support. These frameworks and the whole idea of building mobile apps with JavaScript never appealed to me, though. I…
