The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow….
(This is a sponsored article.) Designing mobile apps means going through different stages: pre-planning, visual concepts, designing, prototyping, development. After defining your project, you need to test how it will work before you begin to develop it. This stage is captured by prototyping. Prototyping allows designers to get a feel for the functionality and flow…
Following Facebook’s suspension of Cambridge Analytica, the analytics firm charged with exploiting Facebook user data, the social platform’s chief security officer, Alex Stamos, is said to be leaving. According to the The New York Times, Stamos said he will be leaving by August of this year and had been clashing with executives since 2016 “over…
Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can just tap and try a game without having to download it first,” says Google in…
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Users can purchase without leaving the app. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany,…
Software developers all over the world can benefit from an increased understanding of intellectual property (IP) laws and how those laws may affect their work. Software programs are often complex works that include both functional and artistic elements and may be covered by a variety of different types of IP laws. This can be very…
Service Worker is probably one of the most misrepresented technologies we currently have. When I hear people talking about it, the topic almost always revolves around serving an app when a user is offline. However, Service Worker can do so much more than that, and every week I come across new articles that show how…
It seems like just yesterday we were kicking off SMX West, and now the show has come to a close! But dry those tears — the best moments of SMX live on in this incredible roundup of #SMXInsights shared over the past four days: Best of Show – #SMXInsights from SMX West 2018 from Search…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get your #SMXInsights here! Tastiest takeaways from SMX West 2018 Mar 16, 2018 by Lauren Donovan Relive the magic of SMX West (and catch up if you couldn’t make it to…
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t…
