Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into cross-channel campaign effectiveness and sales results. Thanks to the rise of…
‘SVG Web Page Components For IoT And Makers (Part 2)’ ‘SVG Web Page Components For IoT And Makers (Part 2)’ Richard Leddy 2019-05-15T13:30:16+02:00 2019-05-15T12:35:21+00:00 So, we already have ways of dynamically loading a menu of SVG icons made to react by loading panels if we so desire, but the icons were not actual components. We…
Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably slapping a 5G label on a product that is not actually 5G. There’s buzz building across the media industry about what 5G can do for streaming, mobile download times, data sharing, and advertising. Within…
How Frontend Developers Can Help To Bridge The Gap Between Designers And Developers How Frontend Developers Can Help To Bridge The Gap Between Designers And Developers Stefan Kaltenegger 2019-05-14T12:30:59+02:00 2019-05-14T12:34:08+00:00 Within the last nine years, almost every designer I used to work with expressed their frustration to me about them frequently having to spend days…
When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open shelving in your kitchen – is the stemware so attractively displayed there vulnerable to shattering in one fell swoop? Do you have a decent insurance policy? Does your flashlight even have batteries?…
Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive research. The competitive research discussion focused on four main things: — The process of using Google Scripts to pull Auction Insights — How to tap into the Bing competitive lab — How to monitor…
Setting Up A Digital Policy: An Interview With Kristina Podnar Setting Up A Digital Policy: An Interview With Kristina Podnar Vitaly Friedman 2019-05-13T13:00:59+02:00 2019-05-13T12:35:17+00:00 The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our…
As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve been. What we care about. Brands are catching on — particularly when it comes to environmental responsibility. From Nature Valley granola bars to Seventh Generation cleaning products, corporations are leaning into our generation’s collective call for corporate…
It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU citizens control their personal data and how it’s collected, shared and used. But the sweeping nature of the GDPR means that it’s not just EU-based websites and technologies that fall under…
In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with some additional details on the transition. How auctions on Ad Manager run now. Currently, there may be two different auctions run for a specific…
