Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform…
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Is There Such A Thing As Too Much Social Proof? Is There Such A Thing As Too Much Social Proof? Suzanne Scacca 2019-09-23T13:30:59+02:00 2019-09-23T12:36:33+00:00 It’s very easy to start a business these days. But succeeding in that business is another story. There are just too many people who want to escape the 9-to-5, do something…
“We have customers that have 400 different types of tools in what they consider their marketing technology stack,” Anita Brearton, founder and CEO of martech management company CabinetM, shared with an auditorium full of marketers at the MarTech Conference in Boston last week. Some businesses have made technology acquisition oversight a priority. Yet in many…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Portal: Now on TV screens. Facebook rolled out three new Portals on Wednesday, expanding its…
The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances. Why we should care According to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were created after the incident began and before the fix is applied will be…
If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may…
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15 Questions To Ask Your Next Potential Employer 15 Questions To Ask Your Next Potential Employer Robert Hoekman Jr 2019-09-20T12:30:59+02:00 2019-09-20T12:36:35+00:00 In my book “Experience Required”, I encourage in-house UX professionals to leave companies who refuse to advance their UX intelligence and capability. There are far too many companies these days who understand the value…
How AI Is Helping Solve Climate Change How AI Is Helping Solve Climate Change Nicholas Farmen 2019-09-19T13:00:59+02:00 2019-09-19T12:36:35+00:00 Have you heard of the French artist Marcel Duchamp? One of his most famous works is the “fountain” which was created from an ordinary bathroom urinal. In simply renaming this common object, Duchamp successfully birthed a completely…
