As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say…
UX Optimizations For Keyboard-Only And Assistive Technology Users UX Optimizations For Keyboard-Only And Assistive Technology Users Aaron Pearlman 2019-06-11T14:00:59+02:00 2019-06-12T12:34:55+00:00 (This is a sponsored article.) One of the cool things about accessibility is that it forces you to see and think about your application beyond the typical sighted, mouse-based user experience. Users who navigate via…
The post 20190612 ML Brief appeared first on Marketing Land. From our sponsors: 20190612 ML Brief
Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food…
Bringing A Healthy Code Review Mindset To Your Team Bringing A Healthy Code Review Mindset To Your Team Sandrina Pereira 2019-06-12T13:30:59+02:00 2019-06-12T12:34:55+00:00 A ‘code review’ is a moment in the development process in which you (as a developer) and your colleagues work together and look for bugs within a recent piece of code before it…
Styling In Modern Web Apps Styling In Modern Web Apps Ajay NS 2019-06-10T14:00:59+02:00 2019-06-11T12:35:15+00:00 If you search for how to style apps for the web, you’ll come across many different approaches and libraries, some even changing day by day. Block Element Modifier (BEM); preprocessors such as Less and SCSS; CSS-in-JS libraries, including JSS and styled-components;…
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming…
Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can move mountains.” This mantra has worked for Apple for decades, and it certainly holds true for digital design as well. Particularly when you’re talking about e-commerce websites. Simplicity…
The post 20190610 ML Brief appeared first on Marketing Land. From our sponsors: 20190610 ML Brief
The post 20190607 ML Brief appeared first on Marketing Land. From our sponsors: 20190607 ML Brief
