Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least…
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile & desktop SEO: Different results, different content strategiesSep 7, 2017 by Jim Yu You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 5 — The team strategySep 6, 2017 by Peter Ladka In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for…
The way people consume information is constantly evolving. As web designers and developers, we keep up with all of the different screen shapes and sizes, learning to create beautiful, flexible software. Yet most of the available tools still don’t reflect the nature and diversity of the platform we’re building for: the browser. When I was…
Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad format to Instagram, the photo-and-video app has started testing Canvas ads within people’s Stories feeds, an Instagram spokesperson confirmed. “We are beginning to test an integration of Canvas with ads…
We should always look for opportunities to grow and improve. Retrospectives and reflections allow you to codify what you’ve learned from experience, to document mistakes and avoid future ones, and to increase your potential to grow in the future. Agile methodologies typically include time for retrospectives throughout a project. Regardless of your methodology, all teams…
Let’s start with the good news. The US internet ad industry grew 21.8 percent (from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news: Google and Facebook account for almost all of that growth, and when other big names like Amazon, Snapchat and…
Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to…
Layout on the web has always been tricky, but with CSS Grid being now supported in all major browsers, most of the hacks that helped to achieve complex layouts have become obsolete. Firefox even has a CSS Grid Inspector built in, so that there’s nothing to hold you back from making even the most challenging…
