Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat…
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the US annually. But what’s is the ROI of a TV commercial? Marketers have been trying to answer that question for years. Now they can. Mobile location data enables marketers to measure the offline impact of both digital and traditional media….
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found…
Sharing Data Among Multiple Servers Through AWS S3 Sharing Data Among Multiple Servers Through AWS S3 Leonardo Losoviz 2018-11-08T12:30:30+01:00 2018-11-08T12:30:20+00:00 When providing some functionality for processing a file uploaded by the user, the file must be available to the process throughout the execution. A simple upload and save operation presents no issues. However, if in…
The Value Of Storyboarding For Product Design The Value Of Storyboarding For Product Design Joshua Bumcrot 2018-11-06T14:15:20+01:00 2018-11-07T10:45:16+00:00 When you think of the word “storyboarding,” you probably think about film, media, and video creation. Historically, this is what storyboards have been used for, but who says we can’t use them for product development as well?…
How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview Alvin Wan 2018-11-06T23:50:16+01:00 2018-11-07T10:45:16+00:00 Virtual reality (VR) is an experience based in a computer-generated environment; a number of different VR products make headlines and its applications range far and wide: for…
In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification and measurement service Moat. On Tuesday, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid. The new solution will be made…
Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this…
Improve Animated GIF Performance With HTML5 video Improve Animated GIF Performance With HTML5 video Ayo Isaiah 2018-11-05T14:30:14+01:00 2018-11-06T12:34:07+00:00 Animated GIFs have a lot going for them; they’re easy to make and work well enough in literally all browsers. But the GIF format was not originally intended for animation. The original design of the GIF format…
It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company…
