Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. Please note that I…
Use these 5 ideas to give your promotional emails a boost Promotional email is a powerful channel when it comes to driving e-commerce sales – the Custora Ecommerce Pulse shows marketing emails are the third biggest driver of online sales after Search marketing. This makes it the biggest driver for customer sales and way ahead…
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea about your customer retention, which is…
Drawing a cartoon is no trivial pursuit. It turns us into a director, writer, narrator. Through a cartoon or comic, you tell a story that takes place in a certain time, a certain environment, with certain characters. This is why you will learn here not just how to draw a cartoon in Adobe Illustrator, but…
New research on how email readers interact with marketing emails Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets makeup over half of all emails opened over the last three years according to a new report from Yesmail….
Editor’s Note: Today we are pleased to feature the new and free font families Yrsa and Rasa by David Březina and Anna Giedryś and the story behind their design process. Yrsa and Rasa are two open-source type families published by Rosetta with generous financial support from Google. The fonts support over 92 languages in Latin…
6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely shared. I love it because it’s a USEFUL infographic – it prompts marketers…
If you’ve dreamed of the day when you could design more than one thing at once in Photoshop, the wait is over. You can now have multiple designs right next to each other. Design mobile layouts alongside your tablet and desktop layouts. And in this article, we’ll design an entire set of assets all at…
You know how it works: you spend hours trying to find a workaround for a problem that you have encountered, just to realize that it doesn’t quite work in, you know, that browser. Finding little techniques and tricks to help you get to results faster can immensely improve your productivity, so you don’t have to…
Overcoming Marketing-Sales Tension Tension between the sales and marketing departments plagues companies of all shapes and sizes. One of the biggest sore spots is the feeling among sales personnel that the “leads” delivered by marketing are worthless. Typically, this is not entirely true, but an impression that develops as sales reps grow tired of chasing…
