B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and comparisons recommended steps for evaluating Visit Digital Marketing Depot to download…
Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals for web and mobile apps to be readily assembled via the use of drag-and-drop functional components, like…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce opens up Lightning Bolt portal templates for specific business needsSep 14, 2016 by Barry Levine The new offerings build on last year’s launch of its Community Cloud template. Everything you…
Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate? Remember the numerous times you worried that your content and graphics might not be 100% clear to users? That was nothing. Compared to mobile, engaging users…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creatorsSep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators…
Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — and decision-makers within those accounts — via personalized messages in emails, web, events, social media,…
Let’s say you want to quickly sketch out your idea of a website, or just quickly whip up a small site for testing purposes. Also, neither should take a lot of time to build nor should they need a full-stack toolkit. So, where and how do you start? Have you tried creating a website with…
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday called TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal…
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube, and apps in the Display Network — was announced Wednesday at the DMEXCO conference in Germany on Wednesday. The update involves the way ads are targeted…
The internet is a beautiful beast that has brought about connectivity, information and far too much to list in a single post. But for all the good it’s done, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today, Instagram has released a new filter that…
