Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. After all, if Google no longer looks…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 13 uses for keyword research to help you win in the search enginesOct 21, 2016 by Stoney deGeyter Google may have shifted its focus from keywords to “entities” in recent years,…
Editor’s note: So you’ve attended a conference, listened to some truly inspiring talks, made quite a few valuable connections, maybe even attended a hands-on workshop and learned a thing or two. What now? How do you bring back the new knowledge and ideas and connections to your team and to your work? This article highlights…
Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering…
I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO is not dead; it’s just a shape-shifterOct 20, 2016 by Stephan Spencer Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still…
This afternoon, Microsoft announced better-than-expected revenue of $22.3 billion, beating financial analysts’ consensus estimates, which came in just under $22 billion. Earnings per share were also higher than expected at $0.76. Net income was $6.0 billion. Microsoft stock is up in after-hours trading. Revenue rose in most of Microsoft’s business units, including its all-important Intelligent…
As people working in front of a screen all day, we often struggle to find the right balance. I’m not talking about work-life balance alone here, but of how our life that is completely virtual during the day often causes us to not take real life into account. We tend to forget that our bodies…
Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella. Google is also promising changes in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Surveys 360 joins the Analytics 360 SuiteOct 19, 2016 by Matt McGee New enterprise-level survey product sits alongside newly renamed Google Surveys, the pay-as-you-go product available to all. How Trump…
