Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out in the coming weeks. “As more publishers and creators are sharing longer videos on our platform, it’s becoming increasingly important to better understand audience retention,” writes Facebook on its Media…
One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of the tools in your…
FAST UX Research: An Easier Way To Engage Stakeholders And Speed Up The Research Process FAST UX Research: An Easier Way To Engage Stakeholders And Speed Up The Research Process Zoe Dimov 2018-05-04T14:00:27+02:00 2018-05-04T12:44:14+00:00 Today, UX research has earned wide recognition as an essential part of product and service design. However, UX professionals still seem…
Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook unveils new analytics features, including a tool to track the omnichannel journey May 2, 2018 by Robin Kurzer The social media company made this announcement — and many others —…
Using Low Vision As My Tool To Help Me Teach WordPress Using Low Vision As My Tool To Help Me Teach WordPress Bud Kraus 2018-05-03T14:00:32+02:00 2018-05-03T12:08:54+00:00 When I say that I see things in a different way, I’m not kidding. It’s literally true. For almost 30 years, I’ve lived my life with macular degeneration, a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference May 1, 2018 by Amy Gesenhues “This is the kind of control that we think people should have,”…
Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge…
Building A Serverless Contact Form For Your Static Site Building A Serverless Contact Form For Your Static Site Brian Holt 2018-05-02T18:30:17+02:00 2018-05-02T11:41:39+00:00 Static site generators provide a fast and simple alternative to Content Management Systems (CMS) like WordPress. There’s no server or database setup, just a build process and simple HTML, CSS, and JavaScript. Unfortunately,…
With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an…
