While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are! Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your…
In this series, I want to introduce you to GraphQL. By the end, you should understand not just what it is but also its origins, its drawbacks and the basics of how to work with it. In this first article, rather than jumping into the implementation, I want to go over how and why we…
Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of questions? Experience shows that you don’t have to be a huge website for a major brand to rank in the top…
In order to encourage web professionals to consider some of the key points of their working lives in this still nascent industry, we asked folks on Twitter and Facebook to share their best work-life balance tips that worked really well for them. We received lots of responses: most very sensible, many very insightful, some quite…
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to…
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are…
Once upon a time, there lived a web developer who successfully convinced his customers that sites should not look the same in all browsers, cared about accessibility, and was an early adopter of CSS grids. But deep down in his heart it was performance that was his true passion: He constantly optimized, minified, monitored, and…
I hope you had a great start into the new year. And while it’s quite an arbitrary date, many of us take the start of the year as an opportunity to try to change something in their lives. I think it’s well worth doing so, and I wish you the best of luck for accomplishing…
A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to increase the quality of the news that does appear. Facebook will prioritize news posts from publishers that certain users have flagged as trustworthy, the company announced on Friday. Facebook will…
One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps. But sales and marketing…
