You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and…
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds pay for conversions bidding in Display campaigns Dec 14, 2018 by Ginny Marvin Advertisers can pay for conversions rather than clicks or impressions. Do men and women value online…
How To Convert An Infographic Into A Gifographic Using Adobe Photoshop How To Convert An Infographic Into A Gifographic Using Adobe Photoshop Manish Dudharejia 2018-12-13T14:00:11+01:00 2018-12-14T11:35:15+00:00 Visuals have played a critical role in the marketing and advertising industry since their inception. For years, marketers have relied on images, videos, and infographics to better sell products…
Just a week after the momentous release of WordPress 5.0, the open-source Google-backed AMP project has launched the official version 1.0 of its plugin, which is aimed at helping users of the content management system speed up web pages on mobile devices. The plugin was originally released in October 2015. The v1.0 release has been…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily Watch visitors spend, on average, more…
Monthly Web Development Update 12/2018: WebP, The State Of UX, And A Low-Stress Experiment Monthly Web Development Update 12/2018: WebP, The State Of UX, And A Low-Stress Experiment Anselm Hannemann 2018-12-14T12:20:03+01:00 2018-12-14T11:35:15+00:00 It’s the last edition of this year, and I’m pretty stoked what 2018 brought for us, what happened, and how the web evolved….
On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the…
Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and…
The Importance Of Macro And Micro-Moment Design The Importance Of Macro And Micro-Moment Design Susan Weinschenk 2018-12-13T12:30:10+01:00 2018-12-13T12:31:52+00:00 (This article is kindly sponsored by Adobe.) When you design the information architecture, the navigation bars of an application, or the overall layout and visual design of a product, then you are focusing on macro design. When…
