Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with human error: automation! I’d like to share a script that will help you stay on top of the domains being used in your ads, by verifying the ads are linking…
Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook…
Which Podcasts Should Web Designers And Developers Be Listening To? Which Podcasts Should Web Designers And Developers Be Listening To? Ricky Onsman 2018-04-18T13:45:00+02:00 2018-04-18T11:56:08+00:00 We asked the Smashing community what podcasts they listened to, aiming to compile a shortlist of current podcasts for web designers and developers. We had what can only be called a…
The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR). GDPR is designed to protect consumers and change the way companies approach consumer data. Though GDPR doesn’t address data about content and its provenance,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer Apr 16, 2018 by Amy Gesenhues Launched last June, Google’s ‘Funding Choices’ platform was designed to help publishers…
How To Improve Your Design Process With Data-Based Personas How To Improve Your Design Process With Data-Based Personas Tim Noetzel 2018-04-17T13:40:40+02:00 2018-04-17T11:51:25+00:00 Most design and product teams have some type of persona document. Theoretically, personas help us better understand our users and meet their needs. The idea is that codifying what we’ve learned about distinct…
Best Practices With CSS Grid Layout Best Practices With CSS Grid Layout Rachel Andrew 2018-04-16T13:35:19+02:00 2018-04-16T11:56:19+00:00 An increasingly common question — now that people are using CSS Grid Layout in production — seems to be “What are the best practices?” The short answer to this question is to use the layout method as defined in…
A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold software to publishers and loved the challenge of helping to invent a new industry. But as the market matured and his company was acquired, and then was acquired again, he realized that…
I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to…
This week, Mark Zuckerberg, CEO of Facebook, testified before a joint congressional committee to respond to questions arising from the Cambridge Analytica scandal and Russian interference in the 2016 presidential election. The questions ranged widely across topics including users’ data privacy, hate speech policing, disclosures of usage terms, data security, and even into whether Facebook…
