When a user of your application has forgotten their password, it can and should be reset securely. To accomplish a secure password reset, I will demonstrate how to use JSON Web Tokens (JWT) to generate a URL-safe token. The JWT contains encoded information about the user and a signature that, when decoded, is validated to…
Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product. As a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO ranking factors for 4 business verticals and what they mean for local businessesNov 7, 2017 by Wesley Young As organic search becomes ever more targeted, SEO is evolving in ways…
Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. Advertisers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 tips to ramp up your holiday advertisingNov 6, 2017 by Mona Elesseily Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the…
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while…
The Middle Eastern market is growing at a rapid pace, and, as a result, demand for IT products is also booming in the region. What is peculiar, though, is that Middle Eastern countries require design that is not only compatible with their needs and comfortable for their users, but that is also suitable to their…
Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of the time for most…
B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales…
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens of “do more with less.”…
