Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,…
What Is The Role Of Creativity In UX Design? What Is The Role Of Creativity In UX Design? Susan Weinschenk 2018-12-06T10:00:41+01:00 2018-12-06T09:34:49+00:00 (This article is kindly sponsored by Adobe.) You are working on a project for your client, designing the interface for a new application. There have been lots of meetings about the new product,…
Caching Smartly In The Age Of Gutenberg Caching Smartly In The Age Of Gutenberg Leonardo Losoviz 2018-12-05T13:00:15+01:00 2018-12-05T12:32:20+00:00 Caching is needed for speeding up a site: instead of having the server dynamically create the HTML output for each request, it can create the HTML only after it is requested the first time, cache it, and…
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the…
Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but it didn’t come without risk. Immediately after the ad debuted, it was widely reported that…
Web Design And Development Advent Roundup For 2018 Web Design And Development Advent Roundup For 2018 Rachel Andrew 2018-12-03T16:30:30+02:00 2018-12-04T08:11:09+00:00 In the run-up to Christmas, there is a tradition across the web design and development community to produce advent calendars, typically with a new article or resource for each day of December. In this article,…
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking the content interests of personnel at the target companies, such as when they download a white paper on servers and then visit a web page about servers. On Monday, the New York City-based firm…
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the ability to subtract a common trait when creating a lookalike user model. Lookalike models are often developed from the attributes of a group of users a brand wants to find more of. A model…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. Feds take down…
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will…
