Strategy, tactics and ideas to consider as part of a winning lead generation strategy Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states that lead generation (85%) and sales (84%) will be the most important goals for B2B…
15 techniques to grow your email subscribers It’s often easy to neglect your email list when there’s a push to grow fans and followers on the social networks. But it’s worth working on boosting email subscriptions too since email subscribers often have a strong level of trust in your content and brand. It’s also easier…
Interview with Sarah Gill, Digital Marketing Manager at Newcross Healthcare solutions Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to…
The most inspirational things are often right in front of us. It might be the typography on a book cover, the colors of your favorite music album, the opening titles in that movie you saw yesterday. To celebrate all those little moments of inspiration, we have compiled some resources for you which honor the beauty…
Web applications are everywhere. There is no official definition, but we’ve made the distinction: web applications are highly interactive, dynamic and performant, while websites are informational and less transient. This very rough categorization provides us with a starting point, from which to apply development and design patterns. These patterns are often established through a different…
A new report showing retail product reviews are critical to boosting ecommerce revenue Online businesses are often a bit wary of reviews. What if a disgruntled customer ruins your reputation by posting a long angry review all over your lovely product page, which has been designed with conversion in mind? But you should never shy…
A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course I don’t mean bulking up an email database with poor quality data. I’m talking about more customers and potential customers who want to hear from you. Good…
What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile….
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to…
A visual guide to content marketing tactics which will become more popular this year This year is going to bring changes to not only how content is consumed but also how it is published. Here are a few Content Marketing Trends which are going to usher in an exciting year for content marketing. Social media…
