With no preseason games due to the COVID outbreak, the 2020 NFL regular season is perhaps the most anticipated in its 100-year history. But for the NFL’s Minnesota VIkings, the 2020 offseason led to the creation of customer experiences that had just as much to do with community as catches, and just as much to…
On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia…
Taboola, the content discovery and native advertising platform today announced a partnership with Intergal Ad Science (IAS) to deploy its brand safety technology within Taboola’s discovery platform. Taboola pairs a discovery capabilities, allowing publishers to place relevant content in front of a monthly audience of 1.4 billion users, with a native ad offering which monetizes…
Do you know when the very first article got published on Smashing Magazine? Well, it doesn’t take long to research and find out: it was back in September ’06. Since then, the web has obviously changed a lot, but there’s one thing that has always remained true for us: we care about quality content. We…
As you might be aware, there are many differing perspectives on CSS-in-JS, and we all have an opinion of the topic in one way or the other that might be quite different from the opinions of framework authors. Next.js is one of the recommended tool-chains when creating a new React app. Tools like Next have…
With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be three main reactions to this change: Those who believe that advertisers own the data outright,…
Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized social media-based audience insights not just to brands, but for example to political campaigns….
Before the release of GraphQL in 2015, Representational State Transfer (REST) was the main way to interface with an API. The introduction of GraphQL was therefore a major change in software development. As a modern static site generator, Gatsby leverages GraphQL to provide a concise methodology for bringing in and manipulating data into the framework….
A new report from the non-profit Women Who Tech says that over 40% of women founders and women in tech continue to be harassed, despite the #MeToo movement, and initiatives within companies to educate on diversity issues. The report is based on a survey of over 1,000 tech employees, founders and investors conducted for Women…
As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. The choice of keeping personnel on the payroll or purchasing new technology and tools is…
