In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are…
There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital…
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Digging Into The Display Property: Grids All The Way Down Digging Into The Display Property: Grids All The Way Down Rachel Andrew 2019-05-24T13:00:59+02:00 2019-05-24T12:34:14+00:00 Today, we are going to take a look at what happens when we use display: grid and how we might use the new subgrid value of grid-template-columns and grid-template-rows to allow…
Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of the signature swoosh, creation of the slogan “Just Do It” and endorsement from legends including Michael Jordan, the company has risen to a…
What’s Happening With GDPR And ePR? Where Does CookiePro Fit In? What’s Happening With GDPR And ePR? Where Does CookiePro Fit In? Suzanne Scacca 2019-05-23T10:00:59+02:00 2019-05-23T12:35:17+00:00 (This is a sponsored article.) Is privacy an issue on the web? According to this ConsumerMan piece from NBC News a few years back, it is: The Internet has…
Creating Your Own React Validation Library: The Features (Part 2) Creating Your Own React Validation Library: The Features (Part 2) Kristofer Selbekk 2019-05-23T13:00:16+02:00 2019-05-23T12:35:17+00:00 Implementing a validation library isn’t all that hard. Neither is adding all of those extra features that make your validation library much better than the rest. This article will continue implementing…
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing intelligence capabilities. The new Datorama marketplace will allow developers to build apps for marketers on the Datorama platform, as well as on the Salesforce AppExchange. Datorama’s AI capabilities will be generally available to developers through the…
GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago. The survey asked questions about trust, compliance…
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered…
