20190923 ML Brief
The post 20190923 ML Brief appeared first on Marketing Land. From our sponsors: 20190923 ML Brief
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Is There Such A Thing As Too Much Social Proof?
Is There Such A Thing As Too Much Social Proof? Is There Such A Thing As Too Much Social Proof? Suzanne Scacca 2019-09-23T13:30:59+02:00 2019-09-23T12:36:33+00:00 It’s very easy to start a business these days. But succeeding in that business is another story. There are just too many people who want to escape the 9-to-5, do something…
Acquiring new martech? First, get a solid evaluation, buy-in process in place
“We have customers that have 400 different types of tools in what they consider their marketing technology stack,” Anita Brearton, founder and CEO of martech management company CabinetM, shared with an auditorium full of marketers at the MarTech Conference in Boston last week. Some businesses have made technology acquisition oversight a priority. Yet in many…
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Portal: Now on TV screens. Facebook rolled out three new Portals on Wednesday, expanding its…
Performance degradation affecting Salesforce clients
The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances. Why we should care According to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were created after the incident began and before the fix is applied will be…
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may…
20190920 ML Brief
The post 20190920 ML Brief appeared first on Marketing Land. From our sponsors: 20190920 ML Brief
15 Questions To Ask Your Next Potential Employer
15 Questions To Ask Your Next Potential Employer 15 Questions To Ask Your Next Potential Employer Robert Hoekman Jr 2019-09-20T12:30:59+02:00 2019-09-20T12:36:35+00:00 In my book “Experience Required”, I encourage in-house UX professionals to leave companies who refuse to advance their UX intelligence and capability. There are far too many companies these days who understand the value…
How AI Is Helping Solve Climate Change
How AI Is Helping Solve Climate Change How AI Is Helping Solve Climate Change Nicholas Farmen 2019-09-19T13:00:59+02:00 2019-09-19T12:36:35+00:00 Have you heard of the French artist Marcel Duchamp? One of his most famous works is the “fountain” which was created from an ordinary bathroom urinal. In simply renaming this common object, Duchamp successfully birthed a completely…
How to track traffic quality and boost conversions
Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms. Yet, with all…
