20190722 ML
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mParticle’s new API could help marketers with “anonymous user” data
Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver improved data accuracy and control. Included in the updates is a user aliasing API for managing and merging customer profiles, updates to the security of mParticle’s SDK, and a Google Tag Manager integration. Why we should…
Marketing salary survey 2019: Compensation trends in the U.S.
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals. Previously, we looked at marketing compensation through a global lens, examining how salaries stack up around the world. This time around, we explored marketing wages in…
20190719 ML Brief
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Monthly Web Development Update 7/2019: Modern Techniques And Good Trouble
Monthly Web Development Update 7/2019: Modern Techniques And Good Trouble Monthly Web Development Update 7/2019: Modern Techniques And Good Trouble Anselm Hannemann 2019-07-19T14:00:00+02:00 2019-07-19T12:35:50+00:00 What can we do to cause “good trouble”? First of all, I think it needs to be friendly, helpful and meaningful actions that don’t impact other peoples’ lives. Secondly, it’s something…
4 ways to future-proof your UX
Great innovations have contributed to making our lives longer and shrinking the world as we know it. User experience has played a great part in it, making online content accessible to most. To reach full accessibility though, UX should go the extra mile and focus on an age group often overlooked: the users over 65….
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation….
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
This year’s two-day Prime Day event has come to a close, and Amazon reported it was the biggest shopping event in its history. Prime Day sales totaled more than Amazon’s 2018 Black Friday and Cyber Monday revenue combined, according to the company. “Prime members purchased more than 175 million items throughout the event. Prime Day…
Yarn Workspaces: Organize Your Project’s Codebase Like A Pro
Yarn Workspaces: Organize Your Project’s Codebase Like A Pro Yarn Workspaces: Organize Your Project’s Codebase Like A Pro Jorge Ferreiro 2019-07-18T12:00:59+02:00 2019-07-18T12:35:43+00:00 Any time I start working on a new project, I ask myself, “Should I use separate git repositories for my back-end server and my front-end client(s)? What’s the best way to organize the…
The Ultimate Guide To Building Scalable Web Scrapers With Scrapy
The Ultimate Guide To Building Scalable Web Scrapers With Scrapy The Ultimate Guide To Building Scalable Web Scrapers With Scrapy Daniel Ni 2019-07-16T14:30:59+02:00 2019-07-17T12:35:59+00:00 Web scraping is a way to grab data from websites without needing access to APIs or the website’s database. You only need access to the site’s data — as long as…
