Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms. Yet, with all…
Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. Enter the hotfix option. Originally, engineering reserved a hotfix for critical functionality. Not for making quick updates that are important to marketers….
A Pain-Free Workflow For Issue Reporting And Resolution A Pain-Free Workflow For Issue Reporting And Resolution Suzanne Scacca 2019-09-17T14:00:59+02:00 2019-09-18T12:36:37+00:00 (This is a sponsored post.) Errors, bugs and other issues are bound to arise in web development. Even if they aren’t outright errors, clients often have feedback about how something was designed, where it was…
My Design Process Of The Cover Design For Smashing Magazine Print Issue #1 My Design Process Of The Cover Design For Smashing Magazine Print Issue #1 Veerle Pieters 2019-09-18T12:30:59+02:00 2019-09-18T12:36:37+00:00 Back in 2016, Vitaly Friedman asked me to design the cover and layout for a printed version of Smashing Magazine, a magazine for web designers…
YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead…
With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be a cost-effective way to eliminate repetitive human tasks, businesses are forgetting one big thing: interacting with humans is anything but repetitive. Instead of…
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Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it. This script is for all keen social marketers looking to jazz up their demographics…
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize…
The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging…
