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    Enter The Dragon (Drop): Accessible List Reordering

    Posted on 30th January 2018Web Design

    Over the years of being a web developer with a focus on accessibility, I have mostly dealt with widely-adopted, standardized UI components, well supported by assistive technologies (AT). For these types of widgets, there are concise ARIA authoring practices as well as great tools like axe-core that can be used to test web components for…

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    How to use brand mentions for SEO, or the linkless future of link building

    Posted on 30th January 2018Digital Marketing
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    Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link…

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    Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more

    Posted on 27th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10 tips to stay ahead in digital advertising Jan 26, 2018 by Peter Minnium As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares…

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    Twitter starts selling sponsorships of individual publishers’ Moments

    Posted on 27th January 2018Digital Marketing
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    Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week. Called…

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    Be Watchful: PHP And WordPress Functions That Can Make Your Site Insecure

    Posted on 26th January 2018Web Design

    Security of a WordPress (or any) website is a multi-faceted problem. The most important step anyone can take to make sure that a site is secure is to keep in mind that no single process or method is sufficient to ensure nothing bad happens. But there are things you can do to help. One of…

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    Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

    Posted on 26th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Advanced Ad Targeting Strategies for AdWords, Facebook and Display Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad…

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    Marketing operations 2.0: Defining the new organizational structure

    Posted on 26th January 2018Digital Marketing
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    “Unless structure follows strategy, inefficiency results.”Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we all know how challenging it is to develop a dedicated MO…

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    Will AMP improve your rankings? How to set up an AMP test

    Posted on 25th January 2018Digital Marketing
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    Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time…

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    Marketing Day: Super Bowl LII brands, Burger King’s net neutrality ad & Facebook’s CMO retires

    Posted on 25th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Will AMP improve your rankings? How to set up an AMP test Jan 24, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how…

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    Using Gradients In User Experience Design

    Posted on 25th January 2018Web Design

    (This is a sponsored article.) Color has the potential to make or break product. Today you’ll learn how to use gradients for a website in Adobe XD through a very useful tutorial. In the last Adobe XD release, radial gradients were added so that designers can easily create unique color effects by simulating a light…

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