For those of us who aren’t salespeople or marketers, account-based marketing (ABM) may seem like something that should have been part of marketing platforms all along. After all, if you’d like to get Big Company to become a new customer of your products, wouldn’t you choose and pitch the account as well as the individual?…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated…
On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition…
Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word] Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word] Vitaly Friedman 2019-01-07T12:00:13+00:00 2019-01-07T12:09:31+00:00 Web performance is a tricky beast, isn’t it? How do we actually know where we stand in terms of performance, and what our performance bottlenecks exactly are? Is it expensive JavaScript, slow web…
Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adopts MRC viewability standard for conversion attribution Jan 4, 2019 by Ginny Marvin View-through conversions are now attributed to viewable impressions only. It’s post-holiday return season: How marketers can make…
How Much Should You Get Paid To Build Websites In 2019? How Much Should You Get Paid To Build Websites In 2019? Suzanne Scacca 2019-01-03T13:50:00+01:00 2019-01-04T12:33:22+00:00 (This is a sponsored post.) When a business owner is in need of a new website, one of the first answers they’re going to go in search of is:…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Cision buys Falcon.io, adding social management features to its earned media stackJan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, along…
HTML5 SVG Fill Animation With CSS3 And Vanilla JavaScript HTML5 SVG Fill Animation With CSS3 And Vanilla JavaScript Marina Ferreira 2019-01-04T13:00:19+01:00 2019-01-04T12:33:22+00:00 SVG stands for Scalable Vector Graphics and it is a standard XML-based markup language for vector graphics. It allows you to draw paths, curves, and shapes by determining a set of points in…
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires…
