Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device…
Struggling To Get A Handle On Traffic Surges Struggling To Get A Handle On Traffic Surges Suzanne Scacca 2019-12-10T10:00:00+00:00 2019-12-10T12:36:21+00:00 (This is a sponsored article.) When a traffic spike hits, you want your website to be able to ride the wave instead of drown beneath it. But how do you do that without constantly overspending…
Building A CSS Layout: Live Stream With Rachel Andrew Building A CSS Layout: Live Stream With Rachel Andrew Vitaly Friedman 2019-12-10T10:30:00+00:00 2019-12-10T12:36:21+00:00 We’re opening up our Smashing TV webinars to everyone, and today you can follow along as Rachel Andrew builds a layout using CSS Grid and Flexbox. In the session, Rachel will be building…
I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus, there was something oddly satisfying about seeing what you had physically achieved. On the flip side, I hated reporting…
Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by Forrester for Deloitte to evaluate how companies are managing their customer experience data. It found…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s anti-ad-fraud efforts, Twitter expands surveys Facebook takes action against ad fraud. The social media…
Last year, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018. Why we should care This significant growth means Reddit now claims more monthly users than Twitter (321 million) and…
Global CRM provider Salesforce announced its third-quarter fiscal results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5 billion, representing an increase of 33% year-over-year. Source: Salesforce Salesforce co-CEO Marc Benioff pointed to Customer 360 Truth, expanded strategic partnerships with their competitors and the company’s streak of acquisitions…
How To Design Profitable Sales Funnels On Mobile How To Design Profitable Sales Funnels On Mobile Suzanne Scacca 2019-12-06T11:00:00+00:00 2019-12-06T12:36:31+00:00 A sales funnel is a set of invisible steps you lay before visitors that takes them from the point of entry to the desired action. There are three stages in a sales funnel: Top of…
On the heels of a record-breaking Black Friday, a subtle sense of relief could be felt — albeit briefly — throughout the marketing community as Cyber Monday closed out an intense week for marketers. By the end of Cyber Monday, a record $9.4 billion was spent online in the U.S., according to Adobe Analytics, setting…
