A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives….
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more relevant: consumers are also…
The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more….
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its mobile app device IDs, to definitively track a given user’s action in an ad inside a mobile browser that leads to…
Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8 reasons you should join us April 3-5 in San Jose: 1….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google rolls out ‘interpreter mode’ for Home and smart displays Feb 14, 2019 by Greg Sterling Users invoke the feature in one of several ways and it keeps going until you…
Monthly Web Development Update 2/2019: Web Authentication And The Problem With UX Monthly Web Development Update 2/2019: Web Authentication And The Problem With UX Anselm Hannemann 2019-02-15T11:42:15+01:00 2019-02-15T12:04:43+00:00 The only constant in life is change, they say. And it’s true, even if we think nothing changes at all. Whether you notice change or not is…
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression…
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than regular mobile web pages. Previously, manual construction. A publisher’s…
Managing Image Breakpoints With Angular Managing Image Breakpoints With Angular Tamas Piros 2019-02-14T13:00:08+01:00 2019-02-14T12:05:03+00:00 As web developers, we are often required to create applications that are responsive as well as media-rich. Having such requirements in place means that we need to work with image breakpoints, as well as media queries since we want to provide…
