Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify. Features such as email automation, personalization, segmentation and triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect…
LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the last year and a half. Aiming to create more engagement for users, the company is moving away from ranking trending content and, instead, putting more weight on niche-specific professional conversations….
Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as strong lead generation sources, common themes,…
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also…
Better Search UX Through Microcopy Better Search UX Through Microcopy Andrew Millen 2019-06-28T12:30:59+02:00 2019-06-28T12:36:30+00:00 It’s hard to overstate the importance of web search. Searching is as old as the Internet itself, and by some measures, even older. A well-designed search benefits both you and your users; it increases conversions, reduces bounce rates, and improves the…
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. To connect with new audiences, advertisers will need to become part of the conversation; they will need to understand the wider…
Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. The company said it will be rolling out the ads “slowly and thoughtfully” over the coming months. Instagram’s Business Product Marketing Director Susan Bucker Rose told TechCrunch Instagram…
Build A PWA With Webpack And Workbox Build A PWA With Webpack And Workbox Jad Joubran 2019-06-27T13:00:59+02:00 2019-06-27T12:35:19+00:00 A Progressive Web App (PWA) is a site that uses modern technology to deliver app-like experiences on the web. It’s an umbrella term for new technologies such as the ‘web app manifest’, ‘service worker’, and more. When…
The Case For Brand Systems: Aligning Teams Around A Common Story The Case For Brand Systems: Aligning Teams Around A Common Story Laura Busche 2019-06-25T15:00:59+02:00 2019-06-26T12:37:52+00:00 There’s a disconnect. If you’ve been in business for enough time you’ve definitely felt it. Teams are pulling companies in different directions with internal processes and specialized frameworks for…
You read that right: Rand Fishkin returns to the SMX stage in New York City this November! Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote, Google: From Everyone’s Search Engine to Everyone’s Competitor. Here’s your exclusive sneak peek, straight from Rand himself… In years past, Google has…
