Linkbuilding: The Citizen’s Field Guide Linkbuilding: The Citizen’s Field Guide Myriam Jessier & Stéphanie Walter 2018-07-18T13:35:07+02:00 2018-07-18T12:26:39+00:00 Before buying followers on Instagram was a common practice, before Russian trolls made fake news an Olympic sport, we had linkbuilding. Today, we still have linkbuilding, its just that you haven’t noticed it — or have you? Welcome,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito…
Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead,…
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify…
The Holy Grail Of Reusable Components: Custom Elements, Shadow DOM, And NPM The Holy Grail Of Reusable Components: Custom Elements, Shadow DOM, And NPM Oliver Williams 2018-07-16T13:30:58+02:00 2018-07-16T11:42:50+00:00 For even the simplest of components, the cost in human-labour may have been significant. UX teams do usability testing. An array of stakeholders have to sign off…
The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through voice, image or text. A report by Brightedge (my company) reveals that 57 percent of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search right Jul 13, 2018 by Jim Yu As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You’ll love what the MarTech agenda has to offer Jul 12, 2018 by Marketing Land Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity…
As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google is actively trying to prevent downloads of the company’s product. According to a Bloomberg report:…
Monthly Web Development Update 7/2018: Practical Accessibility, Design Mistakes, And Feature Control Monthly Web Development Update 7/2018: Practical Accessibility, Design Mistakes, And Feature Control Anselm Hannemann 2018-07-13T14:20:17+02:00 2018-07-13T12:33:42+00:00 The web continues to amaze me. With all its variety and different changes to the platform, it’s hard to see a straight pattern — if there even…
