Today, CSS preprocessors are a standard for web development. One of the main advantages of preprocessors is that they enable you to use variables. This helps you to avoid copying and pasting code, and it simplifies development and refactoring. We use preprocessors to store colors, font preferences, layout details — mostly everything we use in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creatorApr 19, 2017 by Amy Gesenhues After more than eight months leading the pack, UNILAD was knocked…
No matter whether you are designing a whole design system or just a couple of screens, symbols in Sketch will help you keep your file organized and will save you a lot of time in the long run. In this article, I’ll share with you a few best practices and tricks to help you unleash…
During this morning’s Facebook developer conference keynote — which was mostly about augmented and virtual reality and Messenger — the Places Graph was mentioned only in passing. It’s part of the Graph API, and the company has been using its location and places data internally and on Instagram and Messenger for some time. This is…
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Join…
To say that responsive web design has changed our industry would be an understatement at best. We used to ask our clients which resolutions and devices they wanted us to support, but we now know the answer is “as many as possible.” To answer a challenge like this and to handle our increasingly complex world,…
Boring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your Facebook account, the brand has no idea that you’re the same person. Or it had no idea — until now. On Tuesday, Facebook made it possible for businesses to match the ID…
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of…
In the first article of this series, we walked through how to put together the hardware board and all of its additional components into a single rig. I also gave you a glimpse of the decision-making process behind the selection of the board. In this second (and last) article of the series, we will go…
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed…
