Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…
From our sponsors: Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…
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Making The Transition From After Effects To CSS Transitions And Keyframes
Websites are looking more and more like mobile apps. Users are also increasingly expecting a more app-like experience. From push notifications to offline mode, native web apps are getting there. Once web apps function like native apps, the design interactions would also change to address the use case — namely, the ubiquity of animations. Animations…
Marketing Day: Local sponsorship campaigns, CMOs in the know & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Unique international trends require a unique marketing approachDec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same…
Right behind the GDPR, there’s the ePrivacy Regulation
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna…
Standing Out From The Crowd: Improving Your Mobile App With Competitive Analysis
The mobile app industry is arguably one of the most competitive industries in the world. With around 2.8 million apps available for download in the Google Play store and 2.2 million in Apple’s App Store, getting your app seen, let alone downloaded, can be difficult. With such fierce competition, it is important to make your…
The enterprise business of SEO: Communicating to the C-suite
Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: how SEOs can communicate the performance of the organic channel more effectively across their organization and in the boardroom. As competition for digital marketing budgets intensifies in 2018, it is essential that…
Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The enterprise business of SEO: Communicating to the C-suiteDec 26, 2017 by Jim Yu Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and…
4 things SEO professionals should do consistently
As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long…
Marketing Day: Leveling up attribution, a message to email marketers & the future of AI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 things SEO professionals should do consistentlyDec 22, 2017 by Jeremy Knauff Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships…
The upcoming mobile app Monday: Be prepared
The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our…
