Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google News gets AMP’ed with new carousel feature, more stories in the feedApr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices….
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a captivating story, with particular areas lighting up to correspond with whatever we’re seeing or hearing. Your mind makes connections as well as an emotional investment. In other words, the…
Google continues to build on its TV advertising efforts with new DoubleClick for Publishers features aimed at helping broadcasters meet the demands of consumers now watching television programming from multiple connected devices at varying times. Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put…
My first experience in the design world came through an internship at a small motion graphics studio called Motion Theory. I was fresh out of school and had never worked with so many talented people before. It was intense, difficult and nerve-wracking. And I loved it. It made me a better designer. And the lessons…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to succeed with pay-per-call marketing in a mobile-first worldApr 20, 2016 by Digital Marketing Depot In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the…
From the LiveWorld web site The job description of the modern brand includes managing countless streams of conversations across social and messaging media. But there’s so much of it that “management” can seem like a metaphor. To turbo-charge a brand’s social wranglers, San Jose, California-based community and social media management provider LiveWorld released this week…
In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. This white paper from DialogTech will help advertisers, publishers, and networks new to pay‐per‐call get started, and those already doing it improve current pay‐per‐call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a…
Google adding a new AMP carousel and more AMP-enabled content to its News apps. The horizontally scrolling carousel will feature 14 AMP-powered stories. In addition, stories throughout the vertical stream that use AMP will feature a lightning icon. Here’s what it looks like for the iOS Google News app: The launch is for US English…
According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed said they have a content marketing strategy in place, but only 22 percent rated their content marketing efforts effective. Based on survey responses from 335 respondents that identified as B2B enterprise marketers across “a full range” of…
An illustration from Piano’s web site. Marketers who want to present customized experiences to segments of their website visitors — and possibly charge for them — now have another choice. Content monetization platform Piano has released its second product, a rules-engine called Composer that enables publishers to set up conditions for which content is presented…
