The podcasting platform Acast has launched Acast Open, making available its podcast production offerings to any brand or publisher wanting to start a podcast. Acast Open includes three subscription models — Starter, Influencer and Ace — that come with different levels of support and analytics. Why we should care Adobe Analytics reported that podcast app…
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:…
Programmatically Discovering Sharing Code With oEmbed Programmatically Discovering Sharing Code With oEmbed Drew McLellan 2019-11-26T11:00:00+00:00 2019-11-26T12:36:56+00:00 The web is full of services that host rich content such as videos, images, music and podcasts, maps and graphs, and all manner of different delights. Chances are, when you add your content to a site, it will offer…
Is There A Future Beyond Writing Great Code? Is There A Future Beyond Writing Great Code? Ronald Mendez 2019-11-25T11:00:00+00:00 2019-11-25T12:35:41+00:00 Let’s do a quick exercise. Say you’ve been working professionally as a developer for more than five years. You’ve gained hands-on experience through dozens of projects and kept your skillset sharp by learning about new…
Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on bad accounts and spam. Last week, LinkedIn released its latest Transparency…
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Getting Started With An Express And ES6+ JavaScript Stack Getting Started With An Express And ES6+ JavaScript Stack Jamie Corkhill 2019-11-22T12:00:00+00:00 2019-11-22T12:35:16+00:00 This article is the second part in a series, with part one located here, which provided basic and (hopefully) intuitive insight into Node.js, ES6+ JavaScript, Callback Functions, Arrow Functions, APIs, the HTTP Protocol,…
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. First and foremost, in this age of smartphones and tablets, it’s critical that your emails are designed…
How To Use FOMO To Increase Conversions How To Use FOMO To Increase Conversions Suzanne Scacca 2019-11-21T11:00:00+00:00 2019-11-21T12:35:50+00:00 Consumers are motivated by need and desire. And sometimes, just sometimes, they’re motivated by FOMO. That’s right: we can now add the ‘Fear Of Missing Out’ to the list of drivers that get consumers onto our websites…
