Good quality pictures are key to getting your content shared, here’s how to create them The value of DIY visual assets cannot be overstated – they are simply priceless when it comes to adding value to your content. Visual aids in content marketing have been proven to up engagement and achieve business objectives, such as…
Flexbox has become one of the most popular tools for creating website layouts. Susy is another layout tool that has gained popularity with the Sass community over the last few years. Many developers I’ve spoken with are unsure which tool is best for creating layouts for their websites. Some feel that flexbox is powerful enough…
Walking the content marketing tightrope Content marketing can often be a balancing act. The goal of most content pieces is to create shareable content that your audience will want to share with their network. The aim is to increase your reach and make new contacts aware of your offering. Most consumers (9 out of 10…
The Art of Listening: Put your Influencers’ Needs Before Your Own Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not…
I’ve been a web developer for 15 years, but I’d never looked into accessibility. I didn’t know enough people with (serious) disabilities to properly understand the need for accessible applications and no customer has ever required me to know what ARIA is. But I got involved with accessibility anyway – and that’s the story I’d…
Boost your conversion rate by testing these different trust, engagement and experience factors No retailer can succeed in modern-day commerce without a web presence. But simply running an online store doesn’t guarantee a boom in revenue either. To become a successful retailer, you must work out an effective strategy, which is undoubtedly a time-consuming process….
Expert tips for choosing the right Email Marketing Software Choosing the right email marketing software is tough. There is a jungle of vendors out there and it is often hard to see what all of the vendors exactly do? But before you go out and fire up google for a wild and unsatisfactory search, read…
Research reveals how UK marketing consultants and small agencies promote themselves Over the past few months my team at OST has teamed up with Constant Contact to produce a research report into how UK marketing consultants and small agencies promote themselves. The UK Marketing Consultants: Digital Marketing Report offers a fascinating insight into the marketing…
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…
New report reveals content marketing budgets, benchmarks and the key trends for 2016 in the UK and other countries Content marketing is one of the most important component parts of digital marketing. Every year we survey our members asking what they think will be the most important marketing trends of the year ahead, and content…
