What is Marketing Automation? Marketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more relevant for a wider range of business sizes and types. As more and more MA…
Showing how switching from working client to agency side can help your career progression After spending the best part of a decade as an in-house client-side marketer, I recently made the decision to experience life as a marketer within an agency. My ambition is to continually develop myself as a rounded marketer, something I’ve tried…
When technical performance optimizations reach certain limits, psychology and perception management might help us to push the limits further. Waiting can consist of active and passive phases; for the user to perceive a wait as a shorter one, we increase the active phase and reduce the passive phase of the wait. But what do we…
5 Options for charging fees and paying for agency resource There are a wide range of agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type of agency and client engagement as you seek to agree what is a practical, mutually beneficial…
New broadband statistics showing uptake increasing dramatically around the world to give opportunities for richer digital experiences Digital Marketing advances with the increasing provision of digital technologies for consumers. The better the digital technologies, the more opportunities for marketers to utilise them. Broadband is a key enabling technology for advanced in digital experiences, especially since…
New tools make it easier for businesses to manage their incoming messages Importance: ★★★★ For Businesses using Facebook for customer service Recommended link: Facebook’s official announcement It’s been a good year for Facebook with the number of business pages jumping by more than 10 million since April 2015, and is now at 50 million. Facebook…
The development of CSS, like all languages, is an iterative process. With every major release, we get new features and syntaxes that help us write our styles. CSS Level 3 introduced features that enable us to design interactions that previously were possible only with JavaScript. With every new day, tools emerge to make styling easier…
Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with. Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX…
WordPress 4.4 introduced term meta data which allows you to save meta values for terms in a similar way to post meta data. This is a highly anticipated and logical addition to the WordPress system. So far, the post and comment meta systems allowed us to add arbitrary data to posts and comments. This can…
Digital marketers need to know the basics of metadata Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount of people online, from 15.7% (2005) to 45% (2015) as a percentage of…
