Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers…
The sharing spirit in the design community is remarkable. Designers spend countless hours on side projects and without asking for anything in return, they share their creations freely with the community. Just to give something back, to inspire and to support fellow folks in their work. When working on a project yourself, freebies like these…
Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time as influencers’ Snapchat Story viewerships have reportedly declined, brands’ viewerships have increased, according to Snapchat-centric analytics firm Snaplytics. “The number of views and the number of follows for the brands we’ve been looking…
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports. Demographic predictions argue…
Many criticize gestural controls as being unintuitive and unnecessary. Despite this, widespread adoption is underway already, and the UI design world is burning the candle at both ends to develop solutions that are instinctively tactile. The challenges here are those of novelty. Even though gestural controls have been around since the early 1980s and have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnesFeb 10, 2017 by Matt McGee In this week’s show, we talk about the risk…
In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever else it is, Pinterest is increasingly becoming an image search engine. Accordingly, the company announced the hiring of Randy…
Creating a clock in Sketch might not sound exciting at first, but we’ll discover how easy it is to recreate real-world objects in a very accurate way. You’ll learn how to apply multiple layers of borders and shadows, you’ll take a deeper look at gradients and you will see how objects can be rotated and…
MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register Now! Secure the lowest…
From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This guide from Bayshore Solutions will walk you through the RFP development process and serve as a…
