On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter. Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide,…
The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes John Rhea 2019-04-16T16:00:16+02:00 2019-04-17T12:35:37+00:00 Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal….
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month…
Optimizing Performance With Resource Hints Optimizing Performance With Resource Hints Drew McLellan 2019-04-17T12:30:16+02:00 2019-04-17T12:35:37+00:00 Modern web browsers use all sorts of techniques to help improve page load performance by guessing what the user may be likely to do next. The browser doesn’t know much about our site or application as a whole, though, and often…
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China,…
Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they…
Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers required some degree of guesswork. Which metrics or trends are transferrable in light of different site experiences, consumer bases, etc.? With the latest report from Salsify (my employer) including data directly comparing the product content landscape…
Design At Scale: One Year With Figma Design At Scale: One Year With Figma Paul Hanaoka 2019-04-15T13:30:48+02:00 2019-04-15T12:35:02+00:00 This article will be about how large teams can benefit from using more open, collaborative tooling and how to make adoption and migration feasible and pleasant. Also, in case you didn’t guess from the title of the…
Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style Anselm Hannemann 2019-04-12T14:44:48+02:00 2019-04-13T12:35:47+00:00 “‘Ethics’ and Ethics” is more than a typical article. It’s a detailed essay exploring what the term ‘ethics’ really means, how its meaning changed in recent times, and how…
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all…
