For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure. Buzzwords aside, the barriers to incorporating analytics into your life aren’t as high as analytics behemoths may…
Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just list the big challenges you…
Block Kit: Slack’s Contribution To Building A Better Collaboration UI Block Kit: Slack’s Contribution To Building A Better Collaboration UI Suzanne Scacca 2019-03-14T15:30:41+01:00 2019-03-15T12:40:01+00:00 (This is a sponsored article.) Over the last few years, there’s been a major shift in terms of the way companies work. As more businesses become location independent, collaboration tools have…
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support apps distributed through mobile and OTT app stores. Why you should care The app-ads.txt enables apps to take advantage of ads.txt protocol by linking their app store listings…
Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp, and Fidji Simo will move from her role overseeing Facebook’s video product to lead the…
Monthly Web Development Update 3/2019: React Hooks, Constructable Stylesheets, And Building Trust Monthly Web Development Update 3/2019: React Hooks, Constructable Stylesheets, And Building Trust Anselm Hannemann 2019-03-15T13:13:08+01:00 2019-03-15T12:40:01+00:00 Do you sometimes feel like there’s so much to read and learn that your brain can’t take it anymore? It’s something most of us experience from time…
Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want…
Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting. The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their…
Exploring The Latest Web Design Trends Together With Be Theme Exploring The Latest Web Design Trends Together With Be Theme Nick Babich 2019-03-12T15:30:16+01:00 2019-03-13T12:34:53+00:00 (This is a sponsored article.) Designers have a strange relationship with trends. On the one hand, when designers follow a crowd, they might feel that they aren’t able to express enough…
Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how…
