Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization,…
There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads that balanced reach and repetition within a given budget. In those days, media and entertainment choices were relatively limited. Even when people…
Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept…
Inspired Design Decisions With Giovanni Pintori: Publicity Becomes An Art Form Inspired Design Decisions With Giovanni Pintori: Publicity Becomes An Art Form Andrew Clarke 2020-06-26T14:00:00+00:00 2020-06-27T12:34:33+00:00 With one or two occasional exceptions, I’ve spent the past twenty-two years designing for countless clients. A few of these projects lasted a year, some several months, but the…
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere…
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals…
Django Highlights: Wrangling Static Assets And Media Files (Part 4) Django Highlights: Wrangling Static Assets And Media Files (Part 4) Philip Kiely 2020-06-25T12:30:00+00:00 2020-06-26T12:34:49+00:00 Django websites involve a lot of files. It’s not just source code for the configuration, models, views, and templates, but also static assets: CSS and JavaScript, images, icons. As if that…
One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). Yet, according to a MIT Sloan Management Review only 15% of more than 2,400 business…
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals…
The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and…
