Better Search UX Through Microcopy Better Search UX Through Microcopy Andrew Millen 2019-06-28T12:30:59+02:00 2019-06-28T12:36:30+00:00 It’s hard to overstate the importance of web search. Searching is as old as the Internet itself, and by some measures, even older. A well-designed search benefits both you and your users; it increases conversions, reduces bounce rates, and improves the…
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. To connect with new audiences, advertisers will need to become part of the conversation; they will need to understand the wider…
Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. The company said it will be rolling out the ads “slowly and thoughtfully” over the coming months. Instagram’s Business Product Marketing Director Susan Bucker Rose told TechCrunch Instagram…
Build A PWA With Webpack And Workbox Build A PWA With Webpack And Workbox Jad Joubran 2019-06-27T13:00:59+02:00 2019-06-27T12:35:19+00:00 A Progressive Web App (PWA) is a site that uses modern technology to deliver app-like experiences on the web. It’s an umbrella term for new technologies such as the ‘web app manifest’, ‘service worker’, and more. When…
The Case For Brand Systems: Aligning Teams Around A Common Story The Case For Brand Systems: Aligning Teams Around A Common Story Laura Busche 2019-06-25T15:00:59+02:00 2019-06-26T12:37:52+00:00 There’s a disconnect. If you’ve been in business for enough time you’ve definitely felt it. Teams are pulling companies in different directions with internal processes and specialized frameworks for…
You read that right: Rand Fishkin returns to the SMX stage in New York City this November! Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote, Google: From Everyone’s Search Engine to Everyone’s Competitor. Here’s your exclusive sneak peek, straight from Rand himself… In years past, Google has…
What Web Designers Can Do To Speed Up Mobile Websites What Web Designers Can Do To Speed Up Mobile Websites Suzanne Scacca 2019-06-26T14:00:59+02:00 2019-06-26T12:37:52+00:00 I recently wrote a blog post for a web designer client about page speed and why it matters. What I didn’t know before writing it was that her agency was struggling…
Amazon Prime Day, which began four years ago as a tool to drive Prime memberships, has become as hotly anticipated as “Black Friday.” For 2019, it’s expanding from one day to two and will begin at midnight U.S. Pacific Time on July 15. Since Prime Day’s inception, there has been 20.5% growth in the number…
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize…
A recent report (.pdf) from the UK Information Commissioner’s Office (ICO) addresses the question of whether real-time bidding (RTB) is compatible with Europe’s General Data Protection Regulation (GDPR). As currently constituted and operated, the regulator’s answer seems to be “no.” Report puts the industry on notice. ICO says that it published the report “to provide…
