Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All about value props: How customer and competitive research should shape your marketing Mar 15, 2018 by Sam Welch Columnist Sam Welch suggests five questions you should be asking yourself when…
By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited surface on a daily basis,…
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Omnichannel Personalization at Scale: How leading brands drive sales across channels Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a…
In the Visual Journalism team at the BBC, we produce exciting visual, engaging and interactive content, ranging from calculators to visualizations new storytelling formats. Each application is a unique challenge to produce in its own right, but even more so when you consider that we have to deploy most projects in many different languages. Our…
It’s a classic job interview interrogation technique: “Describe your biggest achievement!” Swiftly followed by “Tell us about your biggest mistake…” What do you say? How honest and transparent should you be? Experts say that sharing vulnerability will enhance our credibility as leaders. But putting it into practice can be more challenging. For example, I’m quite…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What we can learn from the recent KFC debacle in Britain Mar 13, 2018 by Malcolm Cox Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook owns the top mobile app in 10 out of 13 countries measured Mar 12, 2018 by Greg Sterling Report from comScore examines key trends, shows mobile dominates user engagement…
It’s quite popular these days, and dare I say a damn fine idea, to build sites with components. Rather than building out entire pages one by one, we build a system of components (think: a search form, an article card, a menu, a footer) and then piece together the site with those components. JavaScript frameworks…
