In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has…
Video Playback On The Web: Video Delivery Best Practices (Part 2) Video Playback On The Web: Video Delivery Best Practices (Part 2) Doug Sillars 2018-10-25T14:40:24+02:00 2018-10-26T11:53:47+00:00 In my previous post, I examined video trends on the web today, using data from the HTTP Archive. I found that many websites serve the same video content on…
Twitter posted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations and marking a record four quarters of increasing profits. The company’s total Q3 revenue hit $758 million, an increase of 29 percent over the same period last year and a great deal more than the $702.6…
Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make available quarterly. [Free; registration required.] In order, its top 20 networks are: Pinterest CrossInstall Pinsight LifeStreet Liftoff StartApp Moloco Leadbolt Unity Ads Manage AppLike Bing Ads Pandora Vungle Chartboost ironSource Fiksu…
Headless WordPress: The Ups And Downs Of Creating A Decoupled WordPress Headless WordPress: The Ups And Downs Of Creating A Decoupled WordPress Denis Žoljom 2018-10-26T13:45:46+02:00 2018-10-26T11:53:47+00:00 WordPress came a long way from its start as a simple blog writing tool. A long 15 years later it became the number one CMS choice for developers and…
Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The secret formula for determining a marketing budget Oct 24, 2018 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being…
Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has been…
Video Playback On The Web: The Current State Of Video (Part 1) Video Playback On The Web: The Current State Of Video (Part 1) Doug Sillars 2018-10-24T13:30:24+02:00 2018-10-24T12:46:01+00:00 Usage of video on the web is increasing as devices and networks become faster and more capable of handling video content. Research shows that sites with video…
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other…
