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    Analyzing Your Company’s Social Media Presence With IBM Watson And Node.js

    Posted on 4th April 2018Web Design
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    2018-04-04T13:00:50+02:00 2018-04-04T12:16:56+00:00 Analyzing Your Company’s Social Media Presence With IBM Watson And Node.js If you are unfamiliar with Machine Learning (ML) technology, it has existed in science fiction for many years and is finally reaching its maturity in our society. One of the first ML examples I saw as a kid was in Star Trek’s…

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    Consumers don’t want to think anymore

    Posted on 3rd April 2018Digital Marketing
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    Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want…

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    Four ways to remain productive when the AdWords interface changes

    Posted on 3rd April 2018Digital Marketing
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    The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third-party tools like Optmyzr have a chance to transition…

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    How to turn video into sales: SMX West recap

    Posted on 31st March 2018Digital Marketing
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    Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences…

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    Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

    Posted on 31st March 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting dataMar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as…

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    Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

    Posted on 30th March 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook booting data brokers, simplifying privacy tools to bolster user confidenceMar 29, 2018 by Greg Sterling The company is turning off ‘Partner Categories’ and adding privacy shortcuts. Instagram makes Stories advertising…

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    Apple iOS 11.3: Business Chat and privacy as a marketing tool

    Posted on 30th March 2018Digital Marketing
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    Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business…

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    LinkedIn is rolling out native video advertising & video for Company Pages

    Posted on 29th March 2018Digital Marketing
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    LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the first roll out of video capabilities designed…

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    Understanding Logical Properties And Values

    Posted on 29th March 2018Web Design

    From our sponsors: Understanding Logical Properties And Values

    Twitter emoji ad targeting is still new territory for some brands

    Posted on 29th March 2018Digital Marketing
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    First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they include in their tweets. Even though the ad-targeting feature has been around for nearly two years now — arguably a lifetime on Twitter — some consider emoji targeting to be a fairly…

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