AOL introduced a suite of new ad format programs under the umbrella name BrandBuilder at CES in Las Vegas on Thursday. The new programs — Director, Buyer and Beta — included in BrandBuilder serve as the starting point for advertisers based on their campaign goals. The Director program includes a variety of formats aimed at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formatsJan 5, 2017 by Ginny Marvin In addition to brand awareness and direct response programs, the Beta program includes…
Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It’s an important and often under-appreciated skill for designers and other UX professionals to gain. It’s especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous discovery and…
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a…
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 17 link resolutions for 2017Jan 4, 2017 by Julie Joyce Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017. The 2017…
Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…
Google is trying to mobilize Indian small businesses. According to the Wall Street Journal, Google will introduce a free mobile-website creation tool in India this year. The article cites Google data for the proposition that roughly three-fourths of Indian small businesses have no web presence, let alone a mobile-friendly one. Reportedly, the free tool will…
Sketch is known for its tricky, advanced facets, but it’s not rocket science. We’ve got you covered with The Sketch Handbook which is filled with practical examples and tutorials that will help you get the most out of this mighty tool. In today’s article, Christian Krammer gives us a little taste of all the impressive…
Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also…
