With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall…
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building…
Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Local is the social network’s stab at Yelp, FoursquareNov 10, 2017 by Tim Peterson Facebook’s new app lets people find nearby things to do and places to go. 2017 holiday…
Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 surprising paid-search insights to help you win the holidaysNov 9, 2017 by Christi Olson The holiday season is crucial to many paid search advertisers, so how can you make the…
(This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram removes 24-hour recency requirement for photos, videos posted to StoriesNov 8, 2017 by Tim Peterson Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post…
During the past year, the number of Americans getting at least a portion of their news from social media sites has increased from 62 percent in 2016 to 67 percent in 2017. The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media…
When a user of your application has forgotten their password, it can and should be reset securely. To accomplish a secure password reset, I will demonstrate how to use JSON Web Tokens (JWT) to generate a URL-safe token. The JWT contains encoded information about the user and a signature that, when decoded, is validated to…
