Chances are pretty good that you’ve worked with, or at least understand the concept of, server compression. By compressing website assets on the server prior to transferring them to the browser, we’ve been able to achieve substantial performance gains. For quite some time, the venerable gzip algorithm has been the go-to solution for reducing the…
Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO…
So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Authority & link building with real-time PenguinOct 3, 2016 by Marcus Miller Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what…
Amazon is making a push to sell more of its Alexa-enabled devices with “Alexa Moments,” a new ad campaign that launched today and will feature more than 100 different spots in rotation over the next few months. The company says the ad campaign was inspired by the “unique, creative ways in which our customers use…
React.js is a popular JavaScript library for building reusable UI components. React Native takes all the great features of React, from the one-way binding and virtual DOM to debugging tools, and applies them to mobile app development on iOS and Android. With the React Native Universal Windows platform extension, you can now make your React…
When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer. How do users interact with the app? What do they do in the app? Do…
Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need and the time in their day to drive strategy. In this session from SMX East 2016: “Updating Your SEM Toolbox with New, Shiny Tools,” Moderator Matt Van Wagner…
mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questionsSep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist…
