As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos. Any time you have this type of rapid expansion, there are bound…
This week was full of great browser vendor news: Safari 11 was announced with long-awaited features such as WebRTC and tracking protection, and a new Edge build with new CSS features is now available, too. But the past few days also had some valuable articles up their sleeves: about implementing HTTP/2 push, using datetime-local, and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The next tech innovation to help marketers engage live audiences: VoiceJun 7, 2017 by Malcolm Cox Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s…
Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers Conference): Safari will soon begin limiting third-party ad trackers from following users around the web. (Google made headlines recently with its announcement that “annoying” ads will be blocked in its Chrome browser.) Apple also…
When users come to your page, they’ll feel some kind of reaction. Whether it’s positive or negative, that reaction is determined in large part by what they see. Because vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the user’s attention. Bold, graphic and intentional imagery…
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management. Finding the appropriate social…
Consumers typically have their own experiences when it comes to web hosting and their own opinions. If you search Google for reviews for any web hosting provider you’ll find dozens of results. Usually, there are a lot more negative reviews than there are positive ones. I thought I would flip that around and share some…
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental…
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately…
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day. The spokesperson declined to say how much Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s easy to see how buying Placed —…
