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    Get answers to your content marketing questions

    Posted on 23rd June 2017Digital Marketing
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    When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly? What are the core elements of a content marketing strategy? What…

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    YouTube tops 1.5 billion logged-in viewers every month

    Posted on 23rd June 2017Digital Marketing
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    YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidCon (also known…

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    What link builders really want you to know

    Posted on 22nd June 2017Digital Marketing
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    Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell…

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    Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more

    Posted on 22nd June 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What link builders really want you to knowJun 21, 2017 by Julie Joyce Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into…

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    Connecting With Users: Incorporating Humor In Web Design

    Posted on 21st June 2017Web Design
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    Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead. While waiting for a page to load, the application presents a cartoon image of a person wearing a business…

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    What advanced SEOs need to know about algorithm updates

    Posted on 21st June 2017Digital Marketing
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    Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko,…

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    Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

    Posted on 21st June 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websitesJun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist…

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    Designing The Perfect Accordion

    Posted on 21st June 2017Web Design
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    Design patterns. An almost mythical phrase that often inspires either awe or resentment. As designers, we tend to think of design patterns as generic off-the-shelf solutions that can be applied to various contexts almost mechanically, often without proper consideration. Navigation? Off-canvas! Deals of the day? Carousel! You get the idea. Sometimes we use these patterns…

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    Reaching The Millennials: Mobile Marketing Trends And Techniques

    Posted on 20th June 2017Web Design
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    The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers. With $100 billion in annual mobile ad spend at stake, someone…

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    PPC strategy: Planning beyond the click

    Posted on 20th June 2017Digital Marketing
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    Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any…

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