Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the same goal, but rarely are they all navigating according to the same roadmap. Let’s take a look at four necessary elements in getting everyone on…
In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its holiday marketing strategy. The company dropped prices on a number of items beginning on Friday and is launching multiple technology tools…
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Create A Bookmarking Application With FaunaDB, Netlify And 11ty Create A Bookmarking Application With FaunaDB, Netlify And 11ty Bryan Robinson 2019-10-24T13:30:59+02:00 2019-10-25T12:36:23+00:00 The JAMstack (JavaScript, APIs and Markup) revolution is in full swing. Static sites are secure, fast, reliable and fun to work on. At the heart of the JAMstack are static site generators (SSGs)…
Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and indirectly influences $333 billion in household spending annually, according to a Barkley report. That’s a lot of dollars up for grabs for brands who know how…
As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in…
Writing Asynchronous Tasks In Modern JavaScript Writing Asynchronous Tasks In Modern JavaScript Jeremias Menichelli 2019-10-25T12:30:59+02:00 2019-10-25T12:36:23+00:00 JavaScript has two main characteristics as a programming language, both important to understand how our code will work. First is its synchronous nature, which means the code will run line after line, almost as you read it, and secondly…
Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not…
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A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram…
