The Marketing Land team is conducting a reader survey and we’d love your input! Every year, we like to reach out to our subscribers to better understand who you are and what interests you. This way, we can continue to deliver highly valuable content to you and your peers. The survey should take no more…
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer…
Testing Made Easier Via Framework Minimalism And Software Architecture Testing Made Easier Via Framework Minimalism And Software Architecture Ryan Kay 2019-08-22T13:00:59+02:00 2019-08-22T12:35:51+00:00 Like many other Android developers, my initial foray into testing on the platform lead me to be immediately confronted with a demoralizing degree of jargon. Further, what few examples I came across at…
How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1) How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1) Alvin Wan 2019-08-20T15:30:59+02:00 2019-08-21T12:36:12+00:00 In this tutorial series, we will build a web-based multiplayer virtual reality game in which players will need to collaborate to solve a puzzle. We will use A-Frame for…
There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey and report from Zipwhip (registration required), intended to promote messaging, argues the phone…
Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity to clear the information from their Facebook accounts. The new tool will first launch in Ireland, South Korea and Spain before getting…
Bringing A Better Design Process To Your Organization Bringing A Better Design Process To Your Organization Eric Olive 2019-08-21T13:30:59+02:00 2019-08-21T12:36:12+00:00 As user experience (UX) designers and researchers, the most common complaint we hear from users is: “Why don’t they think about what I need?” In fact, many organizations have teams dedicated to delivering what users…
In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are only as effective as what we know about our customers. In particular, customer location data has emerged over the…
With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect personalized and seamless experiences across all of their devices. That means delivering relevant content wherever they are, and whenever they want it. Companies need a CMS that allows them to turn great ideas into reality quickly,…
Pitching Your Writing To Publications Pitching Your Writing To Publications Rachel Andrew 2019-08-19T14:00:59+02:00 2019-08-19T12:28:45+00:00 Recently, I had a chat with Chris Coyier and Dave Rupert over on the Shoptalk Podcast about writing for publications such as Smashing Magazine and CSS-Tricks. One of the things we talked about was submitting ideas to publications — something that…
