In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often left to Google’s mercy in…
Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player…
Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful…
Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What to get right before launching a global business Jan 31, 2018 by Thomas Stern Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Channel…
console.log can tell you a lot about your app, but it can’t truly debug your code. For that, you need a full-fledged JavaScript debugger. The new Firefox JavaScript debugger can help you write fast, bug-free code. Here’s how it works. In this example, we’ll crack open a very simple to-do app with Debugger. Here’s the…
Content marketing is the practice of creating a piece of content (generally digital) that is both useful and valuable to certain members of your target market(s). This piece of content is generally free, though it may be hidden behind a simple email/lead-capture form, and it usually is meant to be found through search or through…
In Part 1 we looked at how APIs have evolved over the last few decades and how each one gave way to the next. We also talked about some of the particular drawbacks of using REST for mobile client development. In this article, I want to look at where mobile client API design appears to…
Time flies by… The first month of the new year is already behind us, and with February just around the corner, it’s time for some fresh inspiration. So how about some wallpapers to tickle your ideas? Wallpapers that are a bit more distinctive as the ones you usually find out there? Well, we’ve got you…
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing…
