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    Marketing Day: Facebook News Feed changes, personalized local content & more

    Posted on 22nd October 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 13 uses for keyword research to help you win in the search enginesOct 21, 2016 by Stoney deGeyter Google may have shifted its focus from keywords to “entities” in recent years,…

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    How To Transform Your Next Conference Takeaways Into Real-Life Results

    Posted on 22nd October 2016Web Design
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    Editor’s note: So you’ve attended a conference, listened to some truly inspiring talks, made quite a few valuable connections, maybe even attended a hands-on workshop and learned a thing or two. What now? How do you bring back the new knowledge and ideas and connections to your team and to your work? This article highlights…

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    Connect audience insight to your SEO strategy

    Posted on 21st October 2016Digital Marketing
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    Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering…

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    SEO is not dead; it’s just a shape-shifter

    Posted on 21st October 2016Digital Marketing
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    I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last…

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    Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective

    Posted on 21st October 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO is not dead; it’s just a shape-shifterOct 20, 2016 by Stephan Spencer Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still…

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    Microsoft beats estimates with $22.3 billion in quarterly revenue

    Posted on 21st October 2016Digital Marketing
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    This afternoon, Microsoft announced better-than-expected revenue of $22.3 billion, beating financial analysts’ consensus estimates, which came in just under $22 billion. Earnings per share were also higher than expected at $0.76. Net income was $6.0 billion. Microsoft stock is up in after-hours trading. Revenue rose in most of Microsoft’s business units, including its all-important Intelligent…

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    Web Development Reading List #155: On JSPerf, Client Hints, And Keeping The Balance

    Posted on 21st October 2016Web Design
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    As people working in front of a screen all day, we often struggle to find the right balance. I’m not talking about work-life balance alone here, but of how our life that is completely virtual during the day often causes us to not take real life into account. We tend to forget that our bodies…

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    Google Surveys 360 joins the Analytics 360 Suite

    Posted on 20th October 2016Digital Marketing
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    Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella. Google is also promising changes in…

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    Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools

    Posted on 20th October 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Surveys 360 joins the Analytics 360 SuiteOct 19, 2016 by Matt McGee New enterprise-level survey product sits alongside newly renamed Google Surveys, the pay-as-you-go product available to all. How Trump…

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    True marketing automation is predicting a customer’s next move, not reacting to a moment

    Posted on 20th October 2016Digital Marketing
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    It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a funnel. In “Trusting the Machine: Data Science…

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