As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Expanded phrase match negatives: A script for misspellings Aug 17, 2018 by Daniel Gilbert Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase…
Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41…
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like…
Monthly Web Development Update 8/2018: The Cost Of JavaScript, Ethics In Open Source, And QUIC Monthly Web Development Update 8/2018: The Cost Of JavaScript, Ethics In Open Source, And QUIC Anselm Hannemann 2018-08-17T11:57:10+02:00 2018-08-17T12:41:01+00:00 Building technology and software has become a very responsible job. People trust the products we create, and they can have a…
Designing For Micro-Moments Designing For Micro-Moments Suzanna Scacca 2018-08-17T13:50:09+02:00 2018-08-17T12:41:01+00:00 A couple of years ago, Google announced a new mobile-first initiative it wanted web designers and marketers to pick up on. This was our introduction to micro-moments. These are not to be confused with micro-interactions, which are miniscule engagements websites have with visitors when they…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Google continues to gain global smart speaker share Aug 15, 2018 by Greg Sterling Amazon is still the global leader, but its market share has been eroded by new competition….
Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC. Sofia, Jon, Frederic, Christi and David are ready to share actionable tactics and insights on how to…
Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their…
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By…
